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The Numbers game, Restaurant & Institutions, Jan.1, 43-57 I. 서 론
Ⅱ. 연 구 방 법
1. 분석대상 선정
2. 분석항목 선정
Ⅲ. 결 과 및 고 찰
1. 시기별 연구동향
2. 주제항목별 연구동향
1) 소비자의 외식실태
⑴ 한식에 대한 선호도
⑵ 라이프 스타
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The Achieving Society. Prinstone. NJ: Van Nostrand.
McClelland, D. C. and D. H. Burnham(1976). "Power is the Great Motivator," Harvard Business Review, Vol. 54, No.2, 100-110.
Maidani, Ebrahim A.(1991). "Comparative Study of Herzberg's Two-Factor Theory of Job Satisfaction among Public and Private S
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such as the importance of professional values and ethics in training and retraining programs for social welfare workers. I. 머리말
II. 이론적 배경 및 가설의 설정
III. 자료 수집 방법 및 분석 방법
IV. 분석 결과의 논의
V. 맺음말: 이론적, 정책적 함의
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of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, Vol. 20., pp. 451-466.
Mehrabian, A. and J. A. Russell(1974), "An Approach to Enviromental Psychology", Cambridge, MA : MIT press.
Megrabian, A.(1980), "Basic Dimensions for a General Psychological
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The Problem of Social Reality. The Netherlands: Kluwer Academic Publishers, 1962.
Smith, Barry(1990), "On the Austrianness of Austrian Economics." Critical Review 4, No. 1-2, Winter-Spring 1990.
Vanberg, Viktor J.(1986), "Spontaneous Market Order and Social Rules: A Critical Examination of F. A. H
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The contribution of "local heroes" in the athlete endorsement mix: a case study approach, Cyber-Journal Sports Management, 4(2&3).
Jagre, Emma(2001), Sponsorship and congurity theory: a theoretical framework for explaining consumer attitude and recall of event sponsorship, Advances in Consumer Rese
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of time.
The market value of any good or service is determined solely by the
interaction of supply and demand for the good or service.
a. I and II only. b. I and IV only.
c. II and III only. d. III and IV only.
Answer to 17 : D
I and II are assumptions of modern portfolio theory (MPT) analysis, wh
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소비자의 심리적 태도와 소비형태
2. 교차문화적 분석모델(cross-cultural analysis)
1) 문화적 규범의 분석
2) 문화적 세분화
3) 사용관습 분석모델
Ⅳ. 우리나라 기업의 국제마케팅현황 및 개선방안
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소비자로서의 수용자
2) 탈중심화된 수용자
(1) 포스트모더니즘에서의 탈중심화된 수용자
(2) 매체 환경의 변화와 탈중심화된 수용자
3) 감시 대상으로서의 수용자
제 4 장 결론
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The University of Wisconsin-Madison.
Riecken, Glen & A. Coskum Samli(1981), "Measuring Children's Attitudes toward
Television Commercials: Extension and Replication," Journal of Consumer
Research, 8. 57-61.
Robertson, T. S. and J.R. Rossiter(1974), "Children and Commercial Persuasion: An
Attrib
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