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제일 먼저 컨셉션의 확립이 필요함을 재검토하지 않으면 않된다. 1. Sampling
2. Premium
3. Contest
4. Deals
5. Show
6. Trading Stamp
7. Novelty
8. 사례
(1) 후발업체인 미국주재 리코사의 전략
(2) Pull전략에 중점을 둔 마케팅의 좋은 예
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rvalho, F. J. C. (1997), "Financial Innovation and the Post Keynesian Approach to the 'Process of Capital Formation'", Journal of Post Keynesian Economics, vol. 19 no. 3.
Grabel, I. (1997), "Savings, Investment and Functional Efficiency: A Comparative Examination of National Financial Complexes", in
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. Andersen RE: Exercise, an active lifestyle, and obesity. The physician and sportsmedicine. 27(10), 1999
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. Jakicic JM, Wing RR: Strategies to im
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of Adolescent Antisocial Behavior", Criminology 36：217-43.
Thornberry, T. P.
1987, "Toward an Interactional Theory of Delinquency", Criminology 25：863-91.
Thornberry, T. P., A. J. Lizzote, M. D. Krohn, M. Farnworth, and S. J. Jang
1991, "Testing Interactional Theory：An Examination of Reciprocal C
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and Organizational Structure," Academy of Management Review, Vol. 17, No. 1, pp.. 86-111.
Smith, P. and Reinertsen, D.(1992), "Shortening the Product Development Cycle," Research Technology Management, Vol. 35, No. 3, May-June, pp. 44-49.
Spreng, R. and Mackoy, R.(1996), "An Empirical Examination a
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pment. N Engl J Med 316:1037, 1987
30) Kimmel CA: Critical period of exposure and developmental effects of lead, in Kacew S, Reasor MJ(eds): Toxicolgy and the Newborn. New York, Elsevier North Holland Inc, 1983
31) Centers for Disease Control; Preventing Lead poisoning in young children. MMWR 34:66
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ublic Policy and Marketing, 5, 195-211.
Malhotra, N.K.(1982), "Information load and consumer decision making", Journal of Consumer Research, 9, 3, 419-29.
Malhotra, N.K., Jain, A.K. and Lagakos, S.W.(1982), "The Information Overload Controversy : an Alternative Viewpoin", Journal of Marketing Resear
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of the European Communities, 2.12.00, Notice of initiation of an examination procedure concerning an obstacle to trade. (2000/C345/04) 참조. EU-집행위의 한국에 대한 불공정무역행위에 대한 조사와 세계무역기구 앞으로의 제소 예고는 유럽연합 자체의 제소절차(1994년 12월 22
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of Solution Method)
2. 해를 구하는 과정 (The Way of finding Solutions by PEA)
3. 해의 정확성 측정 (Accuracy Test)
제 4 장
시물레이션 결과와 해석
(Simulation Results and it’s Intepretation)
제 5 장
결론 및 추후연구를 위한 제안
(Conclusions and Suggestions for fu
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and is on the increase at present. Therefore information technology (IT) has become an essential part of doing business today. However, as organizations continue to increase their use of IT, the security risks and concerns associated with it are growing even more rapidly. There are many methods curr
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