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Media Planning 이란
마케팅, 광고 등의 정보나 상황을 기반으로 하여,
광고 매체 예산이 효과, 효율적으로 사용될 수 있도록
계획하는 행위나 과정 Part I : 기본 개념들….
(효과와 효율성을 중심으로)
Part II : 매체기획 P
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The advent of digital technologies and the development of communication satellites have changed the form of media. This means that the sphere of the media has been extended and the size of media corporations has become bigger than before. These changes have led to the formation of a global media whi
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Media," University of Michigan Law Review, vol. 75, 1976
Coase, R. H., "Evaluation of Public Relating to Radio and Television Broadcasting: Social and Economic Issues," Land Economics: A Quarterly Journal of Planning, Housing & Public Utilities, vol. 61, no. 2, 1965
Emerson, T. I., "First Amendment
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media directors view reach/frequency estimation : Now and a decade ago. Journal of Advertising Research, 34(5).
Leckenby, J. D., & Hong, J.(1998). Using reach/frequency for web media planning. Journal of Advertising Research, January/February.
Leong, E. K. F., Huang, X., & Stanner, P. J.(1998). Co
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미디어 시스템 6
1) 계획수립 6
2) M-hub 의 계획과 제작 시스템 7
3) 뉴미디어 개발 7
4. M-hub의 광고종류 8
1) CF광고 8
2) 인쇄 신문광고 9
3) 잡지광고 10
5. M-hub광고의 성공사례 11
1) 대우건설 푸르지오 11
2) LG파워콤 XPEED 12
6. 광고
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planning of Broadcasting & Multimedia Complex Center
- Focused on the case of Goyang City -
Jun Ho Seo
Major in Newspapers
Dept. of Newspapers & Publishing
The Graduate School of
Mass Communication & Public Relations
Kon-kuk University
Broadcasting & Multimedia industry is city-intention industry an
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media, and distribution channels. An international firm accustomed to promoting its productson television will have to alter its approach when entering a less developed market in which relatively few people have televisions. Advertising regulations also vary by country. French law, forinstance, disc
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Planning)...........................2
1. ERP 시스템의 등장배경.....................................2
가. ERP 시스템의 정의......................................4
나. ERP 시스템의 특성성....................................5
3. ERP 시스템의 구축...........................
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Planning, Implementation, and Control 9th ed, p.9
S.H.Barteley(1985), Principles of Perception, The Free Press, p.22
Sleight. S. (1989), "Sponsorship : What it is and How to use it"
대한스포츠경영연구소 (2007), 『Power 스포츠 경영관리사』, 박문각
연합뉴스(2010), 삼성전자 첼시 우승으
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 가격 :
할인가 : 6,500원(5페이지)
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 가격 :
할인가 : 15,400원(26페이지)
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 가격 :
할인가 : 30,000원(26페이지)
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 가격 :
할인가 : 15,400원(26페이지)
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 가격 :
할인가 : 30,000원(26페이지)
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 가격 :
할인가 : 6,500원(5페이지)
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