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The Role of the institutional Environment in Marketing Channels
1. 연구 배경 및 목적
- channel 행동, 행동자(수행자), 과정, 구조 연구에서 task 환경 관점에 기초한 효율성을 사용, 규정적 환경 접근은 관과
= 이들의 목적 : 규정적 환경 강조, 현재 마케팅 채널
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The Nature of the Firm : Origins, Evolution, and Development, New York, Oxford Univ. Press, pp.138-158.
Hennart, J.(1988), \"A Transaction Cost Theory of Equity Joint Ventures,\" Strategic Management Journal, vol.9(July-August), pp.361-74.
Klein, Benjamin and K.B. Leffler(1981), \"The Role of Market
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in Distribution Channels, Journal of Marketing Research, Vol. 29(February), pp. 18-34.
Anderson, James C. and James A. Narus (1990)), \"A Model of Distribution Firm and Manufacturer Firm Working Partnerships,\" Journal of Marketing, Vol. 54(January), pp. 44.
Assael, Henry (1968), \"The Political Ro
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in India. Telecommunications Policy 25. pp.21-38.
R.S.Jain.2001. Spectrum Auctions in India: Lessons from Experience. Tele- communications Policy 25. pp.671-88.
J. P. Singh. 2000. The Institutional Environment and Effects of Tele- communication Privatization and Market Liberalization in Asia. Tele-
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in these changes.
Financial changing can be summarized as over-competitive between the financial businesses, change of a financial needs and a regulation policy direction change of the director authorities.
This financial change of environment brought various issues such as value fall of appearance
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마케팅연구, 12, 2, 45.
황동미 외 4인 (2001), 한국영화산업구조분석, 영화진흥위원회 연구보고, 47-53.
Baker, Julie (1987), “The Role of Environment in Marketing Services: The Consumer Perspective,\" in J.A. Czepiel, C. Congram & J. Shanahan eds., The Service Challenge: Integrating for Com
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of Global Marketing, 11(4), 1998.
Poon, S. and Paula M. C. Swatman, A Combined-Method Study of Small Business Internet Commerce,\" International Journal of Electronic Commerce, 2(3), 1998.
Premkumar, G. and K. Ramamurthy, \"The Role of Interorganizational and Organizational Factors on the Decision
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The Helicobacter pylori UreⅠ protein: role in adaptation to acidity and identification of residues essential for its activity and for activation. Mol. Microbiol. 42, 1021-1034.
8. Clyne, M., Labigne, A., Drumm, B., 1995. Helicobacter pylori requires an environment to survive in the presence of urea
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the consequence.
However, unification of the Korean peninsula by the South’s absorption of the North, faces numerous obstacles. There are many possible legal and institutional issues that would be raised by collapse of North Korea and that would in turn figure into prospects for unification with t
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the C-suite. Chief marketing officers (CMOs) and global brand leaders embrace new quantitative results and transparency on the effectiveness of their programs.(Peng 2013)
≪ … 중 략 … ≫
CHAPTER 2
REVIEW OF LITERATURE
Despite the strong interest in international marketing there
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?
29. It looks like you have been working at the same company for over 10 years, how do you think you will be able to adjust to a new and different corporate culture?
보아하니 당신은 한 직장을 10년 동안 다녔습니다. 새로운 환경이나 직장문화를 어떻게 적응하시겠습니까?
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of inspiring others to recognize, develop, and apply their talents to their utmost potential to reach a common goal. These are the traits I hope to demonstrate when I'm a manager.
40. Why did you decide to seek a position in this field?
I want to work in the marketing and PR industry because ever si
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roles that enable me to engage in interdisciplinary projects, collaborating with engineers, biologists, and environmental scientists to develop holistic solutions.
Recognizing the growing importance of sustainable and eco-friendly chemical processes, I aim to contribute to the design of catalysts an
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of about yourself?
스스로를 생각했을때 가장 자랑스러운 점은 무엇인가요?
25. What interests you about this position?
이 직업에 대해 어떤 관심이 있습니까?
26. What do you like to do in your spare time?
여가 시간은 주로 무엇을 하며 보냅니까?
27. Is t
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in International Relations 84
글로벌 리더십과 정치 (Global Leadership and Politics) 85
글로벌 경제와 무역 (Global Economy and Trade) 85
지역 연구와 국제정치 (Regional Studies and International Politics) 86
글로벌 이슈와 미디어 (Global Issues and Media) 86
Environmental Issues an
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