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1장 : Introduction to Materials Science and Engineering
1-1. What is Materials Science and Engineering? (MSE)
- microstructure – composition – synthesis – processing 관계의 깊은 이해를 통한 물질의 개발 / 향상시키는 학문.
1-2. Classification of Materials
- stress : 단위면
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Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International journal of management reviews, 12(1), 8-19.
Pongtratic, M. (2007). Greening the supply chain: A case analysis of Patagonia. IR/PS CSR, Case, 7-22.
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Bhattacharya, C. and Sen, S.(2004). Doing Better and Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives. California Management Review. 47(1), 9~24.
-Kotler, P. and Lee, N.(2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John
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Bhattacharya (2001). Does Doing Good Always Lead to Doing Better: Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research, 38(2),225-243. Steiner, G. A. 1971.Business and Society. New York Random House. 1. 이론에 관한 문헌 고찰
2. 이론의 실증 연구 분석
3. 연구
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Bhattacharya와 Daouk의 연구에 의하면 이전에는 34개국이 내부자거래를 금지했음에도 불구하고 실제로 집행에 나선 것은 9개국에 불과하였다. 내부자거래를 금지하는 나라가 103개국으로 증가했지만 실제로 한번이라도 그 규정이 집행된 나라는 38
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Bhattacharya, R. Devinney, T. M. & Pillutla, M. M.(2001). A Formal Model of Trust Based on Outcomes. Academy of Management Review. 23: 459-472.
Chkravarthy, B., Zaheer, A. & Zaheer, S.(1999). Knowledge Sharing in Organizations: A Field Study. Organization Science Research Workshop on Management. pp.
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