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Understanding retail branding: conceptual insights and research priorities
Retailers as Brands
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【Retailer power is growing!】
본 논문의 목적:
유통업자 어떻게 브랜드 이미지를 세워야 하는지 ? -브랜딩 연구와
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Retailing, 72(2), 201-14
Taylor, Steven A. and Thomas l. Baker(1994), "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Customers' Purchase Intentions", Journal of Retailing, 70(Summer), 163-78
Westbrook, R. A.(1987), "Product/Consumption-Based
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