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목차
1. Reasons For Choosing
1) Why Tik Tok?
2) Why Tik Tok as an Advertising Platform?
2. Major Features
1) Unsurpassed Download Status
2) Great Popularity for Generation Z
3. How Succeeded
1) Personalized Recommendation
2) Enjoying Contents Lightly
3) Easy Production
4) Where there is content, there is a commerce
5) Extend to Global Service
4. Next Presentation
1) Global Market Strategies of Tik Tok
2) Future of Tik Tok in global Market
5. References
6. Brief Review
1) What is Tik Tok?
2) Major Features
3) How Succeeded
7. US Companies’ uses of Tik Tok
1) Guess
2) NFL
3) Michael Kors
4) Adidas Neo
8. Future of Tik Tok
1) Future ad formats on Tik Tok
2) Future of Tik Tok in Global Market
9. Conclusion
1) Four significant implications
10. References
1) Why Tik Tok?
2) Why Tik Tok as an Advertising Platform?
2. Major Features
1) Unsurpassed Download Status
2) Great Popularity for Generation Z
3. How Succeeded
1) Personalized Recommendation
2) Enjoying Contents Lightly
3) Easy Production
4) Where there is content, there is a commerce
5) Extend to Global Service
4. Next Presentation
1) Global Market Strategies of Tik Tok
2) Future of Tik Tok in global Market
5. References
6. Brief Review
1) What is Tik Tok?
2) Major Features
3) How Succeeded
7. US Companies’ uses of Tik Tok
1) Guess
2) NFL
3) Michael Kors
4) Adidas Neo
8. Future of Tik Tok
1) Future ad formats on Tik Tok
2) Future of Tik Tok in Global Market
9. Conclusion
1) Four significant implications
10. References
본문내용
And Second major feature is great popularity for generation Z. The term ‘Generation Z’ means the demographic cohort after the millennials. They usually means people who have mid-1990s to early-2000s as starting birth years. I guess almost of us are Generation Z. As we do, members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media. Many of Tik Tok users are this, Generation Z. Predominantly young and upscale audience makes Tik Tok an interesting platform for brands who are curious to tatp into Gen Z shopper set.
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