목차
Request for proposal: Pilot project # 1 ( brand book )
I. Introduction
This RFP contains the introduction, evaluation criteria, a list of business requirement, a catalog of questions to be addressed in the vendor’s proposal.
II. Evaluation Criteria
(1) Analysis of current site & other competitor’s
(2) Holistic marketing plan
(3) Creative & design quality ( online brand book )
(4) The knowledge of industry
(5) Promotion quality
(6) Planning ability and leading co-marketing
(7) Cost / Budgeting
III. Business Requirements
IV. Contents
I. Introduction
This RFP contains the introduction, evaluation criteria, a list of business requirement, a catalog of questions to be addressed in the vendor’s proposal.
II. Evaluation Criteria
(1) Analysis of current site & other competitor’s
(2) Holistic marketing plan
(3) Creative & design quality ( online brand book )
(4) The knowledge of industry
(5) Promotion quality
(6) Planning ability and leading co-marketing
(7) Cost / Budgeting
III. Business Requirements
IV. Contents
본문내용
Request for proposal: Pilot project # 1 ( brand book )
* 본 RFP 는 [회사 혹은 브랜드명] 온라인 사이트의 연간 Promotion partners 선정을 위하여 작성 되었으며 그 첫 번째 Campaign 인 online brand book 에 대한 프로젝트 제안을 포함하고 있다.
I. Introduction
This RFP contains the introduction, evaluation criteria, a list of business requirement, a catalog of questions to be addressed in the vendor’s proposal.
II. Evaluation Criteria
(1) Analysis of current site & other competitor’s
(2) Holistic marketing plan
(3) Creative & design quality ( online brand book )
(4) The knowledge of industry
(5) Promotion quality
(6) Planning ability and leading co-marketing
(7) Cost / Budgeting
* 본 RFP 는 [회사 혹은 브랜드명] 온라인 사이트의 연간 Promotion partners 선정을 위하여 작성 되었으며 그 첫 번째 Campaign 인 online brand book 에 대한 프로젝트 제안을 포함하고 있다.
I. Introduction
This RFP contains the introduction, evaluation criteria, a list of business requirement, a catalog of questions to be addressed in the vendor’s proposal.
II. Evaluation Criteria
(1) Analysis of current site & other competitor’s
(2) Holistic marketing plan
(3) Creative & design quality ( online brand book )
(4) The knowledge of industry
(5) Promotion quality
(6) Planning ability and leading co-marketing
(7) Cost / Budgeting
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