여행전자상거래와 eCRM에 관한 연구(인터넷 여행사를 중심으로)

목차

Ⅰ. 서 론

Ⅱ. 연구의 이론적 배경

1. 여행전자상거래의 영향요인
1) 여행사이트 시스템의 품질
2) 여행정보서비스 품질
3) 여행전자상거래 비용
4) 여행자의 개인적 특성

2. 여행업 eCRM의 영향요인
1) 웹사이트 만족(satisfaction)
2) 웹사이트 몰입
3) 웹사이트 신뢰(trust)

3. 여행전자상거래와 eCRM의 상관성

Ⅲ. 조사설계

Ⅳ. 실증분석 결과와 논의

Ⅴ. 결 론

참고문헌

본문내용

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목차
Ⅰ. 서 론
Ⅱ. 연구의 이론적 배경
1. 여행전자상거래의 영향요인
1) 여행사이트 시스템의 품질
2) 여행정보서비스 품질
3) 여행전자상거래 비용
4) 여행자의 개인적 특성
2. 여행업 eCRM의 영향요인
1) 웹사이트 만족(satisfaction)
2) 웹사이트 몰입
3) 웹사이트 신뢰(trust)
3. 여행전자상거래와 eCRM의 상관성
Ⅲ. 조사설계
Ⅳ. 실증분석 결과와 논의
Ⅴ. 결 론
참고문헌

키워드

인터넷여행사,   온라인여행사,   관광산업,   고객관계관리