Public Broadcast Service_case analysis

소개글

Public Broadcast Service_case analysis에 대한 보고서 자료입니다.

목차

Objective

About PBS

Case analysis

Digitalization

E-business

Integration Convergence of Broadcasting & Communication

Integration VOIP (Voice Over Internet Protocol)

Integration IPTV (Internet Protocol TV)

Security CAS & DRM

Recommendation

본문내용

a private, nonprofit media enterprise owned and operated by the nation’s 349 public TV stations.
Headquarter located in Alexandria, US
supported by mainly public funds and private contributions(viewers` contributions, grants from corporations)rather than by commercials
make educational and informative programming available to the public Sesame Street, NewsHour with Jim Lehrer
Case analysis
Projects in case - digitalization
Changing the way of sending program contentsChanging the way of sending program contents: videotapes digital files
Innovating the way of transporting programs to TV stations Innovating the way of transporting programs to TV stations via TCP/IP* over satellite.
Avoiding weather-related interference
Cost-efficient
* TCP/IP : the set of communications protocols used for the Internet and other similar networks
Digitalization
Producing contents
Customers(watchers)
Television station
Efficiency from Improved production circumstance
&transmission ↑
Opportunity for new entries through the multi-channel
Digital signaling to customers (cost-efficient)
One source multi use
Opportunity for new biz.model through the IT convergence
images ↑

키워드

PBS,   public broadcast,   digitalization,   VOIP,   e-business