목차
Five Approaches to Defining Quality
Eight Dimensions of Quality
The Strategic Importance of Quality
Correlates of Quality
Case Studies
Eight Dimensions of Quality
The Strategic Importance of Quality
Correlates of Quality
Case Studies
본문내용
Conclusion
Diverse dimensions of Product Quality
Pursue different dimensions of Quality simultaneously
Different dimensions of quality are compatible
(No Trade- Offs, High quality and low cost is possible)
Focus on target
Understanding consumer perception of quality,
Looking for quality niches
Market segmentation and tailoring organizations
Diverse dimensions of Product Quality
Pursue different dimensions of Quality simultaneously
Different dimensions of quality are compatible
(No Trade- Offs, High quality and low cost is possible)
Focus on target
Understanding consumer perception of quality,
Looking for quality niches
Market segmentation and tailoring organizations