제주항공 “Let’s Fly” With Jeju Air (Situation Analysis, Target Specification & Analysis, IMC Plan & Objectives, Actual IMC Plan).PPT자료

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제주항공 “Let’s Fly” With Jeju Air (Situation Analysis, Target Specification & Analysis, IMC Plan & Objectives, Actual IMC Plan).PPT자료에 대한 보고서 자료입니다.

목차

“Let’s Fly” With Jeju Air

Situation Analysis

Target Specification & Analysis

IMC Plan & Objectives

Actual IMC Plan

Conclusion

본문내용

“Let’s Fly” With Jeju Air




Situation Analysis

［Discussed during the previous session］

［Focus on low budget & practical ideas］




Target Specification

［Destination］

Jeju
High boarding rate (90%)
Further marketing plan not required

Yangyang
Specialty as a touring site
Recent North Korea nuclear issues

Kimhae
Low boarding rate (25%)
Constant demand
Essential stage in order to dominate domestic airlines




≪ … 중 략 … ≫




IMC Plan Objectives

［Let’s Fly］

1. Let potential customers experience the high
quality of flight

2. Extend its promotion reach utmost and
increase brand awareness

3. Inform potential customers about the details
and advantages on Jeju Air

　≪ 사 진 ≫

키워드

제주항공,   항공마케팅,   IMC Plan,   Analysis,   Jeju Air,   항공사,   제주 항공,   글로벌,   Situation Analysis