(영문,영어) 애플(APPLE) 기업분석과 마케팅전략, SWOT 분석, 애플의 전략 분석

소개글

(영문,영어) 애플(APPLE) 기업분석과 마케팅전략, SWOT 분석, 애플의 전략 분석에 대한 보고서 자료입니다.

목차

Ⅰ. Introduction
1. Summary
2. History
3. Vision & Mission
4. Product lines

Ⅱ. SWOT Analysis

Ⅲ. Strategy of Apple
1. Corporate level.
2. Business level

Ⅳ. Conclusion
1. Summary of Apple Inc.
2. Recommendation based on summary
3. Recommendation on Strategy level

본문내용

Ⅰ. Introduction

1. Summary

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

┌────────────────────────────────────────────────
│　 　Name　　　│　Apple Inc.
├────────────────────────────────────────────────
│　Industry　　 │　Computer hardware, software / Consumer electronics / Digital distribution
│　Founded　　　│　April 1, 1976 by Steve Jobs and Steve Wozniak
│　Headquarter　│　Apple Campus 1 Infinite Loop Cupertino, California, U.S.
│　Area served　│　Worldwide
│　Employees　　│　49,400 (2010)
└────────────────────────────────────────────────

Table 1) Basic information of Apple Inc.

2. History

(1) 1970’s
1976 – Apple was established by Steve Jobs and Steve Wozniak
First, they set up the company at garage of Jobs and made computer named 'AppleⅠ'. But, AppleⅠ had no case, keyboard and required several hours of laborious assembly by hand. Thereafter, Apple developed Apple Ⅱ that incorporated a disk drive and started to sell it. It increased the sales of apple and maintained the company.




　≪ … 중 략 … ≫




Ⅲ. Strategy of Apple

1. Corporate level.

(1) Horizontal Integration: Acquisition.

Apple only engages in acquisitions very actively and has been very successful on it. They’ve acquired many companies that have products, services, personnel, and technologies that complement Apple’s strategic direction and product portfolio. For example, after acquisition of “PA semi”, chip making company, Apple developed ‘A4’chip that goes into iPod touch, iPad, and iPhone4. Other acquisitions of Emagic and PowerSchool were aimed to improve the company’s value by adding valuable skills, knowledge, and products of acquired company.

키워드

영문,   영어,   애플,   APPLE,   애플 기업분석,   애플의 전략,   애플 마케팅전략,   SWOT