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Donthu, Naveen and Lee Sungho (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, 28, 195-211
Abstract
A Effect of Website's Characteristics on Internet Brand Equity
Han, Dong-chul
Sung, Hee-seung
Businesses based on online are b
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marketing efforts.
- Second, our study examines the effect of individual marketing decision variables and does not investigate the interactions among them.
- Third, we use perceptual, not actual, measures of marketing effort.
- Fourth, when the actual marketing expenses are related to brand equity,
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selected
Size :250W x 450H x 270L (10" wide, 16" high, 11" long)
Control Area :LED display & 7 operating buttons
Supplementary Devices :Sterilization lamp/ Warning system-equipped automatic
water feeder/ Meal time alarm, Time setting device
Taking into consideration of the potential areas, we are a
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마켓팅의 정의
3. 미국의 스포츠 마켓팅
4. 스포츠 마케팅의 성격
5. 스포츠 마케팅의 특징
6. 스포츠 마켓팅을 하는 이유
7. 스포츠 마케팅의 연구동향
1) 기초연구
2) 응용연구
3) 사용자에 관한 연구
4) 시장․서비스 프로그램
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