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marketing efforts.
- Second, our study examines the effect of individual marketing decision variables and does not investigate the interactions among them.
- Third, we use perceptual, not actual, measures of marketing effort.
- Fourth, when the actual marketing expenses are related to brand equity,
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of Advertising Research, 40(1), 29-34
Szymanski, David M., Richard T. Hise (2000), "e-Satisfaction: An Initial Examination," Journal of Retailing, 76(3), 309-322
Yoo, Boonghee, Donthu, Naveen and Lee Sungho (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the
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of future empirical examination of Internet shopping. Ⅰ. 서론
Ⅱ. 선행연구의 검토
1. 이론적 연구의 검토
2. 실증적 연구의 검토
Ⅲ. 인터넷 쇼핑에서 구매에 영향을 미치는 요인에
대한 프레임웍
Ⅳ. 연구방법
1. 표본의 선정
2
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of Maryland, College Park
Webster, D.M., and Kruglanski, A.W.(1994), "Individual Differences in The Need for Cognitive Closure". Journal of Personality and Social Psychology, 67, 1049-1062.
Which?(1995), "Lookalikes", March, 30-31. Ⅰ. 서론
Ⅱ. 이론적 고찰 및 연구가설
1. 브랜드 혼동 정의
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Brand (pp. 51-65). Oxford University Press.
Plummer,J.T.(1985). How Personality Makes a Difference. Journal of Advertising Research, 24(6). 27-31.
Scott,D.M.(2000). Brand Asset Management : Driving Profitable Growth Through Your Brands. 박영미 최원식 역(2001),『 브랜드자산 경영 』. 서울: 거름.
Tani
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ngham, op. cit., pp.162-166.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997, p. 36. Ibid, p.38.
R. C. Mayer, J. H. Davis, and F. D Schoorman, "An Integrative model of organizational trust," Acade
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of Management Review, Vol. 20, No. 3, 1995.
Muir, B. M., "Trust Between Humans And Machines, And The Design of Decision Aids," International Journal of Man-Machine Studies, Vol. 27, 1988.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," J
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nham., "Trust in Web-based electronic commerce security," Information Management & Computer Security, Vol. 6/4, 1998, p.163.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997, p. 36. Ibid, p.38.
Rat
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Marketing Overview
CHAPTER 2: REVIEW OF LITERATURE
CHAPTER 3: METHODOLOGY
3.1 Marketing and Management
3.2 Designing initial Market strategy
3.3 Marketing Segmentation
3.4 Marketing Analysis
3.5 Standardize or Adapt
CHAPTER 4: DISCUSSION
4.1 Product (Brand)
4.2 Product Development
4
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of Sags and Tunnels on Japanese Motorways”, ITE Journal.
T. Weng and P. Olszewski(1994), “Highway Capacity Research and Application in Singapore”, Proceeding of Second International symposium on Highway Capacity.
Martilla, J, James J(1997), “Importance-Performance analysis, Journal of Marketing.
Wer
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an international career in Accounting/Finance within an innovative organization, combining my 5 years commercial experience with knowledge acquired through the Accounting courses.
Qualifications:
Deep knowledge of financial accounting principle based on the U.S. GAAP.
Japanese ( Native), English
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an outstanding one. That's why I think harmony and union matter for success or fail of enterprises. Based on that concept, I will sacrifice myself for the purpose of organization rather than considering my private self. I make much of an organic union among colleagues to enjoy working together, and
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