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environment
● The technological environment
● The Demographic environment
2. SWOT Analysis of the Cold Stone
3.Competitor Analysis (4P)
● Baskin Robbins
● Hageen Dazs
● Natuur
● Red Mango
● Cledor
● Ice Berry
● Canmore
4. STP Analysis of the Cold Stone
● Segmentation
● Targeti
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analysis. Handbook on data envelopment analysis, 1-40.
37) Charnes, A., Cooper, W. W., & Rhodes, E. (1978). Measuring the efficiency of decision making units. European journal of operational research, 2(6), 429-444.
38) Banker, R. D., Charnes, A., & Cooper, W. W. (1984). Some models for estimating t
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of the labor force will have at least secondary education if we adopt the high target level; (4) per capita GNP in the year 2000 will be 4,484 dollars if we adopt the high target level.
The reason we cannot observe significant differences in the growth rates of GNP and per capita GNP according to th
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analysis of Zara
Segmentation
Targeting
Positioning
2. Internationalization of Zara
(1) Internationalization
(2) Market Selection
(3) Market entry strategies
3. The business strategy of Zara
(1) Vertical Integration
(2) Products in small batches with wide range
(3) Use of IT technol
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4. Head of Business Development Chartered Marketer Barclays Fellow in Marketing/David Kilburn
5. Promoting Renewable Energy (RES)and Energy Efficiency /Case study: GREECE - A SWOT analysis 1. SWOT의 탄생과 목적
2. SWOT의 구성
3. SWOT 전략
4. SWOT 분석 사례
참고문헌
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of the first year, due to an increase in the results of superior appraisal, there were no difference in appraisal between raters. With regard to this, there were discussions about the extinction of former errors and the possibility of the occurrence of new errors. Here, foregoing researches on 'rate
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to increase the word-of-mouth. Introduction
I. The reason why we chose this brand
Body
II. Analysis of the external environment
1. Market Analysis
2. Competitor Analysis
III. Analysis of the internal environment
1. Market segmentation, targeting, positioning (STP)
2. 4P Analysis of C
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ice cream market situation is oligopolistic
Ice cream for the negative issues
Negative views about foreign brands
Wellness trend 1.Project Introduction
2.Market and Customer Analysis
3.SWOT Analysis
4.Competitor Analysis
5.Segmentation, Targeting, Positioning
6.4P Strategy
7.New Market
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change from hierachical relationship to their parterners relationship about AD-Agency in the past time.
Accordingly, from now on AD-Agency should play major roles on the creative standard, marketing advice to the adveriser, the marketing specialist employment, advertising effect and sales performanc
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of Proximity to a Site Contaminated with Radioactive Waste," Natural Resources Journal 27, Summer: 579-590.
Pettit, C, L. and Charles Johnson. (1987). "The Impact on Property Values of Solid Waste Facilities," Waste Age, April: 97-104.
Reeves, Marvis Mann. (1974). "Change and Fluidity: Intergovernme
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