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Koreans at professional baseball games varied according to demographic considerations. Again, statistically significant differences were found according to gender, occupation, available spending money, living arrangement and education level, but age was not a factor. Those who spend the most money a
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Korean
Professional Sports Image
Gu, Ki-yong · Cho, Kwang-min
(Yonsei University)
The purpose of this study was to compare and analyze the university students' images about Korean professional sports such as soccer, baseball, and basketball. Professional sports images were classified into ideal and
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professional soccer, baseball and basketball game seasons. The questionnaire was judged to be reliable because the scales' Cronbach alpha was computed to be over 0.9.
The data analyses consisted of descriptive analyses for the backgroud variables, t-test or one-way ANOVA to determine whether the obj
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professional team sports. Journal of Sport Behavior, 6(4), 196-206.
ABSTRACT
Marketing Strategy for the Korean Volleyball Super League
Jo, Jae Ki·Joo, Dong Wook (Dong-a University)
This research is focused on which determining factor out of marketing strategies should be added effectively to develop
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