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of CLUE’s present business
a. 5C analysis (Circumstance, Competition, Company, Customer, Channel)
b. SWOT analysis
c. Current Problems
Ⅲ. New Marketing Strategy
a. Segmentation, Targeting, and Positioning
b. Brand Promise
c. Marketing Mix (4P)
- CLUE
- Pink Label
- Black Label
Ⅳ. Conc
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country-of-origin," American Marketing Association, Winter, 376-377.
Kotler. P. (1997), Marketing Management: Analysis, Planning, Implementation and Control, 9th Edition, Upper Saddle River, NJ: Prentice Hall International. Inc.
Han, C. M.(1989), "Country Image: Halo or Summary Construct," Journal
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Country Image: Halo or Summary Construct?," Journal of Marketing Research, 26(May), 1989, pp. 222-229.
-------------., "The role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products," Journal of Advertising Research, 28(3), 1988, pp. 25-32.
------------- and Vern Terpstra., "Coun
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Marketing relationship）
☫ STP Strategy
［STP strategy］ Every Day Low Price
Customer-Oriented
Echo E-mart
☫ Segmentation
≪ 표 ≫
☫ Targeting
≪ 표 ≫
☫ Targeting
● Demog
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market originates from the US Company Southwest Airlines established in 1971. The main frame in this due course associates in the concept of focusing its transportation of customers from point A to B, on time at the lowest possible fees.
≪ … 중 략 … ≫
3. STP
1) Segmentation
Cust
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이미지의 개념 정리
1)국가 이미지와 원산지 이미지
2)일본과 한국의 국가 이미지, 그리고 월드컵
3. 스포츠를 통한 국가 이미지 관리
1)상품 국가 이미지를 통한 국가 이미지 제고 효과
2)접촉점 관리 (contact point management)를 통한 이미지 제
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이미지 평가
한국생활과학회 ㆍ 정해선
패션컬렉션에 나타난 퓨처리즘의 디자인 특성과 트렌드 분석
부산대학교 ㆍ 지정은
현대 패션의 Orientalism
이화여대 대학원 ㆍ 윤명자
현대 패션에 나타난 기독교 복식에 관한 연구
국민대학교 ㆍ
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Market Selection
(3) Market entry strategies
3. The business strategy of Zara
(1) Vertical Integration
(2) Products in small batches with wide range
(3) Use of IT technology to predict consumer’s taste and demand
(4) Marketing Strategy and Brand Image of Zara
4. SWOT Analysis of Zara
S
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Club Med to change is marketing strategy?
2. How has Club Med approach to market segmentation been altered?
3. In What ways has Club Med tried to change its image in the mind of potential travelers?
4. What can other hospitality and travel organization learn from Club Med and its new marke
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image identity program]
(4)벤치마킹 [benchmarking]
(5)리엔지니어링 [re-engineering]
(6)다운사이징 [downsizing]
(7)감량경영 [減量經營]
2.마케팅 측면
(1)마케팅전략 [marketing strategy]
(2)시장세분화전략 [市場細分化戰略, market segmentation strateg
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