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개인화서비스를 통한
마케팅 효과 극대화 및 비용절감 효과에 대한 연구
서론_연구목표와 필요성
• 스마트 커머스 시장에서 소비자들은 개인 성향에 최적화된 개인화된 서비스를 원하고,
소비자 취향을 고려한 맞춤형 쇼핑
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]
Ⅲ.전 략 편-당사 실행 전략[호텔 유통 채널 MIX]
Ⅲ.전 략 편-당사 실행 전략[조직구조 개편]
Ⅲ.전 략 편-당사 실행 전략[호텔 BOOKING SITE M&A]
Ⅲ.전 략 편-쟁점사항[ERP SYSTEM]
Ⅲ.전 략 편-경쟁전략[BIG DATA의 개념]
Ⅲ.전 략 편-쟁점사항[SERVICE]
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