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model of the antecedents and consequences of satisfaction decisions. J Marketing Res 17(4): 460-469.
Parasuraman AZeithaml VABerry LL (1985). A conceptual model of service quality & Its implications for future research. J Marketing 49(4): 41-50.
Zeithaml VAParasuraman ABerry LL (1988). SERVQUAL: A m
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conceptualization of global marketing strategy, the GMS that integrates three major perspectives namely, the standardization, configuration-coordination, and integration perspectives of international marketing strategy. Many researchers have developed a conceptual model that links the international
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약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
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model reconsidered. Demograohy, 22(2): 199-222.
Norman w, Heimstra, Leslie H, Mcfarling, (1978), Environmental Psychology Belmont, Cali, Wadsworth Publishing Company, Inc.
Morris, Earl W.,Wintar, M. (1975). A theory of family housing adjustment. journal of Marriage and The family, 37: 79.88.
Oh, Joo
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Conceptual and theoretical bases of microteaching. In Eraut, M..(ed.). The international encyclopedia of educational technology. Oxford: Pergamon.
Rogers, S. F., & Tucker, B. H. (1993). Video portfolios: Collaboration in literacy teaching assessment. (ERIC Document Reproduction Service NO. ED 364879
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Conceptual and theoretical bases of microteaching. In Eraut, M..(ed.). The international encyclopedia of educational technology. Oxford: Pergamon.
Rogers, S. F., & Tucker, B. H. (1993). Video portfolios: Collaboration in literacy teaching assessment. (ERIC Document Reproduction Service NO. ED 364879
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모델을 제안. 대조적으로, 실용재의 경우, 비확신적 문구가 더 높은 수락을 얻게 됨.
논문은 이러한 효과를 감정의 조정과 커뮤니케이션 기대를 통해서 설명.
Conceptual Background
-‘compliance-seeking communication’ 에 대한 조사는 ‘politeness (공
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