|
of Utilization", MIS Quarterly, Vol.15, pp.125-143.
Thompson, R.L., C.A. Higgins, and J. M. Howell, 1994, "Influence of Experience on Personal Computer Utilization : Testing a Conceptual Model", Journal of Management Information Systems, Vol.11, pp.167-187.
Yoh, E., 1999, Consumer Adoption of the In
|
|
|
of Attitude)
3. 태도와 행동을 설명하는 이론들
(1) 이론들의 관점에 따른 지형 구분
(2) 합리성의 관점을 지지하는 이론들
가. 행위 추론 이론 (Theory of reasoned action)
나. Bentler와 Speckart의 모형
다. 계획된 행동이론 (Theory of planned behavio
|
|
|
of Electronic Commerce, Vol. 1, No. 2, pp. 59-88.
Lee, J. T. (2003), "An End-User Perspective on File-Sharing Systems," Communications of the ACM, Vol. 46, No. 2, pp. 49-53.
Mathieson, K. (1991), "Predicting user intention: comparing the technology acceptance model with theory of planned behavior,"
|
|
|
of Public Health, 94, 13931398.
(2) Ajzen, I. (1991년). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179211
(3) Becker, M. H., & Rosenstock, I. M. (1984년). Compliance with medical advice. In A. Steptoe & A. Mathews (Eds.), Health care and human behavior.
|
|
|
Theory of planned behavior를 적용한 교육 프로그램이 모유 수유행동에 미치는 효과 연세대학교 대학원 간호학과 박사논문
백경선, 송애리, 이영은, 이은주, 이지원, 이화자, 정경애, 정은순, 최혜숙(1993) : 모유 수유 실천 관련 요인에 관한 연구 모자
|
|
 |
약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
|
|
|
소비자행동론 전략적 접근. 제 3판. 경문
9. Henly Assael. (2005) 소비자행동론. 한티미디어
10. 최병용. (2006) 소비자 행동론의 이해와 적용. 박영사
11. Ajzen, I (1985). From intentions to actions : A theory of plannedc behavior. In J. Kuhl, & J. Beckmann, Springer series in socia
|
|
|
theory view of leadership, Journal of Business and Management
Kevin Morrell (2004), Decision Making and Business Ethics: The Implications of Using Image Theory in Preference to Rational Choice, Journal of Business ethics, 50(3), 239~252
Nelson, K. A. (2004), Consumer Decision making and image theory
|
|
|
Theory of Natural Selection. Complete Variorum Edition. Oxford University Press.
Furnel, S. M and Karweni, T., "Security Implication of Electronic Commerce : A Survey of Consumer and Business," Electronic Networking Application and Policy, Vol. 9(5), 1999.
Furnel, S. M and Karweni, T., "Security Imp
|
|
|
of satisfaction decisions. J Marketing Res 17(4): 460-469.
Parasuraman AZeithaml VABerry LL (1985). A conceptual model of service quality & Its implications for future research. J Marketing 49(4): 41-50.
Zeithaml VAParasuraman ABerry LL (1988). SERVQUAL: A multiple-item scale for measuring consumer
|
|
메뉴펼치기
