한·미 은행고객의 지속적 인터넷뱅킹이용의도에 미치는 영향요인 비교분석

목차

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설

1. 연구모형
Ⅲ. 연구모형 및 가설

1. 연구모형
2.2 지각된 이용의 용이성과 인터넷뱅킹이용간 관계
2.3 지각된 적합성과 인터넷뱅킹이용간 관계
2.4 지각된 즐거움과 인터넷뱅킹이용간 관계
2.5 지각된 위험과 인터넷뱅킹이용간 관계
2.6 지각된 유용성과 지속적 인터넷뱅킹이용의도간의 관계
2.7 지각된 위험과 지속적 인터넷뱅킹이용의도간 관계
2.8 인터넷뱅킹이용과 지속적 인터넷뱅킹이용의도간 관계
Ⅳ. 연구 방법

1. 표본 및 자료수집
2. 변수의 정의 및 측정
2.1 지각된 유용성
2.2 지각된 이용의 용이성
2.3 지각된 적합성
2.4 지각된 즐거움
2.5 지각된 위험
2.6 인터넷뱅킹이용
2.7 지속적 인터넷뱅킹이용의도
Ⅴ. 실증분석

1. 표본의 특성

2. 가설검정
2.1 신뢰성 분석
2.2 타당성 분석
Ⅴ. 결 론
<참 고 문 헌>

본문내용

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키워드

은행,   인터넷뱅킹