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and contexts, compared with other personal channels. It is found that Twitter’s immediacy, proliferativeness, and the limit of 140 words in a posting free up respondents from psychological factors. However, further study of comparison between Twitter and other social media will be necessary, not con
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culture, and feasibility. Management Learning, 31(2), 181-196.
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Senge, P.M. (1990). 제 5경영. 안중호 역(2002). 서울: 세
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