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논문 7,569건

In recent years, the central role of consumer engagement in building and maintaining strong customer-brand relationships has been emphasized in order to achieve competitive advantages. And yet, almost no studies measure the relationship between customer satisfaction and customer engagement regarding
  • 페이지 15페이지
  • 가격 6,000원
  • 발행일 2019.01.22
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국외식산업학회
  • 저자 강일영, 김민성, 김준호, 김호석
customer satisfaction and loyalty. The shopping values in this paper include the utilitarian-, hedonic-, and social engagement-shopping values. The hypothesized research model was proposed based on five main constructs: three shopping values, customer satisfaction, and customer loyalty. This study t
  • 페이지 8페이지
  • 가격 6,000원
  • 발행일 2019.03.21
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국산학기술학회
  • 저자 문윤지
engagement and continuous improvement as mediating variables between quality management and customer satisfaction. The result indicates that companies should emphasize quality management as sustainable competitive edge. Research Limitation/implication: The study was based on cross-sectional data. Fu
  • 페이지 9페이지
  • 가격 4,000원
  • 발행일 2016.03.25
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국품질경영학회
  • 저자 ( Gye-soo Kim )
customer satisfaction, and customer engagement did not affect reliability and satisfaction. Among the relationship marketing factors, communication was the most influential factor in satisfaction, and ties was the most influential factor reliability. In addition, both reliability and customer satisf
  • 페이지 17페이지
  • 가격 6,000원
  • 발행일 2018.12.27
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국호텔외식관광경영학회
  • 저자 강선아, 신혜원, 이수범
customer satisfaction in public sector, social welfare and job enthusiasm and how authentic leadership impacts the job engagement and customer orientation. To analyze and to verify the hypothesis, a Structural Equation Model was constructed, with the genuine leadership as an independent variable, th
  • 페이지 10페이지
  • 가격 6,000원
  • 발행일 2019.03.01
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국콘텐츠학회
  • 저자 진윤희
customer relationship orientation, trust, satisfaction, word of mouth effect, communication, continuity of relationship, and expertise of institution. Based on interviews of eighteen adult learners attending H-Cyber university located at Seoul, Korea, we find that most of critical factors of relatio
  • 페이지 16페이지
  • 가격 6,000원
  • 발행일 2019.01.17
  • 파일종류 아크로벳(pdf)
  • 발행기관 국제e-비즈니스학회
  • 저자 정용균, 김중렬
customer satisfaction. Thus, this research examines the effect of authentic leadership on job performance in the context of hotel industry and identifies mediating roles of organizational engagement, job satisfaction, and creativity in the relationship between authentic leadership and job performanc
  • 페이지 12페이지
  • 가격 6,000원
  • 발행일 2019.01.09
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국프랜차이즈경영학회
  • 저자 차재원, 김은정, 정규엽
customers to find out how Snow Peak has carried out specific engagement cases so far. In addition, I surveyed 150 customers who participated in the Snow Peak Way, a typical customer participation event that has been held for a long time at Snow Peak, and was able to confirm the satisfaction of custo
  • 페이지 30페이지
  • 가격 6,000원
  • 발행일 2018.09.01
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국경영학회
  • 저자 김남형, 송상호
engagement took intermediating role between self core evaluation and customer-oriented attitude. The result implies that organizational psychological approach might be a more effective policy measure to improve citizen’s satisfaction for public services. For a extended periods, Korean government int
  • 페이지 9페이지
  • 가격 6,000원
  • 발행일 2019.03.01
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국콘텐츠학회
  • 저자 김정숙, 김성종
satisfaction (r=.41, p<.001), customer orientation (r=.47, p<.001). Followership had negative correlation with turnover intention (r=-.23, p<.001). The factor of followership influencing organizational commitment was active engagement, and this factor accounted for 23.3% of explanatory power. The fa
  • 페이지 9페이지
  • 가격 6,000원
  • 발행일 2019.01.15
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국간호행정학회
  • 저자 이영숙, 정면숙
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