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논문 7,323건

customer metrics have a positively significant impact on firm profitability. The literature has identified that among customer metrics, customer loyalty is one of the most important drivers for firm profitability, and customer satisfaction is a key antecedent to customer loyalty. However, the literature is challenged
  • 페이지 25페이지
  • 가격 6,000원
  • 발행일 2018.08.06
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국유통학회
  • 저자 Young Han Bae, Seung Hun Yu, Moon Young Kang
In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience moms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experi
  • 페이지 8페이지
  • 가격 4,000원
  • 발행일 2013.08.27
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국의류산업학회
  • 저자 ( Hae Jung Kim ) , ( Ji Young Kim ) , ( Ki Seol Yang )
customers may not know about our established service rules and they usually evaluate the service quality based on their own subjective feelings. The research objective of the thesis lies in that I tries to find the inner relation and difference among customer satisfaction, customer delight and customer impression, and
  • 페이지 4페이지
  • 가격 6,000원
  • 발행일 2018.11.01
  • 파일종류 아크로벳(pdf)
  • 발행기관 아시아디지털아트앤디자인학회
  • 저자 Yang, Ya-Yun, Lee, Sung-Pil, Hong, Jung-Pyo
customers may not know about our established service rules and they usually evaluate the service quality based on their own subjective feelings. The research objective of the thesis lies in that it tries to find the inner relation and difference among customer satisfaction, customer delight and customer impression, an
  • 페이지 4페이지
  • 가격 6,000원
  • 발행일 2018.11.01
  • 파일종류 아크로벳(pdf)
  • 발행기관 아시아디지털아트앤디자인학회
  • 저자 Yang, Ya-Yun, Lee, Sung-Pil, Hong, Jung-Pyo
customer value, customer satisfaction, and customer loyalty in cross-cultural perspective. The importance of Customer Loyalty has been stressed in service and loyalty literature because it is strongly tied with a firm`s performance. The overall inter-relationship among the above three variables has been suggested and
  • 페이지 27페이지
  • 가격 6,200원
  • 발행일 2012.03.20
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국유통경영학회(구 한국유통정보학회)
  • 저자 ( Sung Jip Nam )
customer value, environment of internet shopping mall, customer satisfaction and loyalty. Customer value is customers’ subjective evaluation, which is formed after their purchasing and consuming. Customer satisfaction can be characterized as post-purchase evaluation of product quality given pre-purchase expectation
  • 페이지 20페이지
  • 가격 6,000원
  • 발행일 2017.10.12
  • 파일종류 아크로벳(pdf)
  • 발행기관 충남대학교 경영경제연구소
  • 저자 Hangil Sun
customers. The study examined that service recovery strategies (apology, compensation) impact on the customer satisfaction. And customer satisfaction impacts on customer loyalty with SEM (Structural Equation Modeling). This study can be used a strategic implication for internet shopping mall managers to develop suc
  • 페이지 11페이지
  • 가격 4,600원
  • 발행일 2012.02.21
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국품질경영학회
  • 저자 ( Gye Soo Kim )
Customer Satisfaction Index (CSI). However, the problem of CSI focuses on score and ranking announcement. In public sectors, PCSI model is used because of increasing its strategic utilization by providing diagnosis of the phenomenon and direction for future improvement through causal model analysis. The purpose of
  • 페이지 10페이지
  • 가격 6,000원
  • 발행일 2019.01.10
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국콘텐츠학회
  • 저자 Bok-Ju Jung, Sang-Chul Lee, Kwang Hyuk Im
This study is to investigate the effects of pharmacy store image on consumer satisfaction and customer loyalty when purchasing over-the-counter drugs in South Korean market. The main purpose of this study is to suggest effective managerial implications for pharmacy marketers and managers. Firstly, we study the effect
  • 페이지 17페이지
  • 가격 5,200원
  • 발행일 2018.01.25
  • 파일종류 아크로벳(pdf)
  • 발행기관 재단법인 서암순창장학회
  • 저자 ( Kwang Hae Lee ) , ( Jennifer J. Lee ) , ( Minhwan Lee )
There are two objectives of this study: to analyze gaps in customer satisfaction and to test the customer loyalty gap on the basis of the reputation of Busan New Port. This study identifies the relationships between variables as well as the conceptual and operational definitions using prior research. Data was collecte
  • 페이지 8페이지
  • 가격 6,000원
  • 발행일 2018.12.27
  • 파일종류 아크로벳(pdf)
  • 발행기관 인하대학교 정석물류통상연구원
  • 저자 Hee-Sung Bae
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