한국 배구 슈퍼리그의 마케팅 전략

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 결론

참고문헌


*한글97

본문내용

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ABSTRACT
Marketing Strategy for the Korean Volleyball Super League
Jo, Jae Ki·Joo, Dong Wook (Dong-a University)
This research is focused on which determining factor out of marketing strategies should be added effectively to develop the Korean Volleyball Super League(KVSL) into a sport event that achieves people's intensive interest and support. In other words, it is analyzed how the present game managing system operated by our association, human and material system affect the purchase activity of the audience, how the managing system of each team has an effect on the control of players and improvement of the game ability, and finally is analyzed which factor is more effective.
The followings are the conclusions obtained based on the above survey method and the results of data analysis.
1. Most all the volleyball fans are young people including teenagers, and they are most interested in the high level games.
2. The main reason they attend the games is because they enjoy volleyball, and they prefer games played by for men to those playes by for women.
3. They respond very positively to the use of the speed measuring gage to increase the excitement of the games.
4. They admit that the level of the support facilities, support from the organization, and payment is satisfactory. And they also admit that there is a need to transfer to professionalization.
5. The fans and players have different opinions about using foreign players, and they suggest that the games should be well-prepared and scheduled to protect the players.
6. They show little interest in the reserve players who substitute for the regular players when they are wounded, and they tend to trust the referees's decisions in general.

키워드

배구,   슈퍼리그,   마케팅전략,   한국배구,   스포츠,   배구경기