유명브랜드 의류에 대한 인지적 신념과 소비감정이 구매의도에 미치는 영향

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경
1. 태 도
2. 소비감정

Ⅲ. 연구방법

Ⅳ. 연구결과 및 논의
1. 인지적 요인과 감정적 요인의 요인분석
2. 태도의 인지적 요인과 감정적 요인의 구매의도 예측
3. 구매의도집단과 비구매의도집단간의 차이분석

Ⅴ. 요약 및 결론

본문내용

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키워드

유명브랜드 의류,   소비감정,   구매의도집단,   구매의도,   인지적 요인,   여대생들의 유명브랜드 의류