비판적 사고력 신장을 위한 광고언어 활용방안

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비판적 사고력 신장을 위한 광고언어 활용방안에 대한 보고서 자료입니다.

목차

Ⅰ. 서론
1. 연구의 목적
2. 연구사 검토
1) 광고언어와 국어교육 적 접근방법
2) 국어교육에서의 비판적 사고능력 신장
3. 연구의 방법 및 제한점

Ⅱ. 광고언어와 비판적 사고교육
1. 광고언어의 기능과 특성
2. 비판적 사고에 관한 이론적 고찰
3. 비판적 사고 교육을 위한 광고언어의 의의

Ⅲ. 비판적 사고력 신장을 위한 광고언어의 국어 교육적 접근방안
1. 비판적 사고의 기능 요소 추출
2. 비판적 사고력 신장을 위한 광고텍스트 활용
1) 사실과 의견 구분하기, 타당하고 충분한 근거 찾아보기
2) 정보원의 신뢰성을 분석하고 보다 신뢰성 있는 정보를 선택하기
3) 주장이나 이론에 개재된 편견탐지 및, 진술에 숨겨진 의미와 가정 확인하기
4) 논리적 오류를 파악하는 사고작용
5) 논의의 조직화된 기교나 원리를 파악하는 사고작용
6) 설득하는 기교를 파악하는 사고작용

Ⅳ. 결론 및 제언
참고문헌
Summary

그림목차 별첨

본문내용

ctively accept proper media. Under the current circumstance that advertisement affects the younger generations speech more often negatively than positively, I believe that strengthening the critical reasoning makes possible the education for improving younger generations ability of selective acceptance of negative or positive aspects of advertisement.
Therefore, the research in this paper focuses on the educational usefulness of advertisement language for the improvement of critical reasoning ability and how advertisement language can be utilized to improve critical reasoning ability.
Basic assumption of this paper is that critical reasoning can be strengthened through education utilizing advertisements, and the summary of arguments of this paper is as follows:
As the research on the usefulness of advertisement language as linguistic tool for the improvement of critical reasoning ability in conjunction with the functions of critical reasoning and advertisement language was deemed to be a meaningful research subject, this paper deals with the research on the usefulness of advertisement language as linguistic tool for critical reasoning improvement in conjunction with the functions of critical reasoning and advertisement language.
The conceptual framework and the research method of this paper include; the relevancy of critical reasoning with language as suggested by Jean Fair and Korean Educational Development Institute, the possibility of improvement in the learners critical reasoning and the possibility of incorporation with advertisement language which are reorganized and incorporated with advertisement language in this paper. The advertisement text is selected when it was considered to be a material that will help improving critical reasoning and those selected are incorporated with the lower function of critical reasoning. The text was selected from various media that have exposure to students and no limitation was place in choosing the media.
Prior to the main argument, chapter II and III deals with the theoretic study on critical reasoning and advertisement language. In chapter III, the concept of critical reasoning and functions and tendency of critical reasoning are classified by scholars and theoretic basis for main discussion in chapter IV is formed by providing the necessity for the connection of critical reasoning and advertisement in critical reasoning and advertisement test section.
In chapter where the main discussion is developed, the language educational usefulness and accessibility of advertisement language for the improvement of critical reasoning is studied though illustration of various advertisement language.
It is believed that there would be various educational values in advertisement text other than what are discussed in this paper. Though this paper is limited to the theoretical study only, empirical research and the other application and educational significance of advertisement will be subject to further research.

키워드

비판적 사고,   광고언어,   비판적사고와 광고,   국어교육과 광고언어,   비판적사고력신장,   광고텍스트,   사고력,   비판