월마트의 신사업 전략

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월마트의 신사업 전략에 대한 보고서 자료입니다.

목차

Wal-Mart to Enhance Online Photo Service with HP\'s Snapfish and Fujifilm

About Wal-Mart

Wal-Mart Stores Inc. Launches New One-Hour Digital Photo Service Online

About Wal-Mart

본문내용

These two articles from walmartfacts.com website tell us the procedure of Wal-Mart’s the digital photo service for last two years. The articles introduce many marketing concepts and how the concepts realize in the real world. First, Wal-Mart has dual distribution, that is, consumers can order to develop their pictures by on-line, in store and kiosk. Second, Wal-Mart outsources all on-line orders to Snapfish. Third, Wal-Mart uses interactive marketing by offering free downloadable software so that customers could edit their pictures by themselves at kiosks in Wal-Mart stores and also at home. Interactive marketing is a marketing concept that buyer-seller communications in which the customer controls the amount a(중략)

키워드

월마트,   walmart,   마케팅 전략,   디지털 인화,   digital printing