[서강대 경영정보시스템]marketing 칼릭스&코롤라 case analysis

소개글

[서강대 경영정보시스템]marketing 칼릭스&코롤라 case analysis에 대한 보고서 자료입니다.

목차

1.SWOT Analysis
2.STP Analysis
3.Solutions
4.4P Strategy

본문내용

1. SWOT Analysis
Strengths






1) Value-delivery network
2) Well-experienced executives
3) Service-oriented employees
Information system

Weaknesses
1) Confined advertising system
2) Unrecognizable Company Name
3) Difficult to find New Consumer
Group

Opportunities

Inefficient traditional distribution
Stable growth rate of horticulture market
3) New Technology
4) Inflow of upscale European life
style

Threats
1) Low Entry barrier
2) Threat of competitors
3) Seasonality of the
horticulture industry

키워드

칼릭스,   코롤라,   calyx,   corolla,   4p,   SCM,   CRM,   STP