[Global Marketing] Ferrari S.P.A 페라리 (Marketing Mix, 4p, Swot, STP, Competitor, Competitive Environment)

소개글

[Global Marketing] Ferrari S.P.A 페라리 (Marketing Mix, 4p, Swot, STP, Competitor, Competitive Environment)에 대한 보고서 자료입니다.

목차

Introduction of Ferrari

The Marketing Mix - Product

The Marketing Mix - Price

The Marketing Mix - Place

The Marketing Mix - Promotion

Swot Analysis

What is SWOT analysis?

STP Analysis

The Competitor - Lamborghini

Competitive Environment - Super Car Wars.

Conclusion

Reference

본문내용

ll, no one denies that it was the winner of the 90's.
3. 2000~
Due to the bad image on environment, Super Car market seemed to decrease. However in 2002, Ferrari have launched the Enzo Ferrari, named by its founder. This vehicle had all of Ferrari's technology from GT to F1, making a Super Car worthy of its name. Other competitors were not sleeping also. Lamborghini launched the Murcielago and Gallado to catch up. Porsche have introduced the Carrera GT. And McLaren have finally introduced its very new design of MP4-12C, a Super Car version of the F1 machine MP4-12. The war had not yet ended.
As we could see in the history of Super Car Wars, this market is under a quite severe competition of product style and technology development. People still wants speed, the most fastest car in the world.
Conclusion
According to an interview with Amedeo Felisa, the current CEO of Ferrari, he defined Ferrari as a dream. Ferrari had been a dream for men. It is still a men's dream. Fastest Speed, Top-notch Style, High-end Machines... Ferrari is in the edge of such desire of men. It will go on as long as men lives.
Ferrari doesn't only sell cars. They sell culture.
Reference
*Wikipedia
- http://en.wikipedia.org/wiki/Ferrari
- http://en.wikipedia.org/wiki/Lamborghini
- http://en.wikipedia.org/wiki/Ferruccio_Lamborghini
- http://en.wikipedia.org/wiki/Enzo_Ferrari
- http://en.wikipedia.org/wiki/Porsche
- http://en.wikipedia.org/wiki/Supercar
*Naver
- http://kin.naver.com/qna/detail.nhn?d1id=8&dirId=81104&docId=114280929&qb=7Y6Y6
52866as&enc=utf8§ion=kin&rank=4&search_sort=0&spq=0&pid=gLu0Msoi5UlssZQ
0LdZsss--176655&sid=TNC0MEWY0EwAAAnyFtg
- http://blog.naver.com/PostView.nhn?blogId=benet709&logNo=150096342316&category
No=2&parentCategoryNo=0&viewDate=¤tPage=1&postListTopCurrentPage=1&from=
search
- http://blog.naver.com/itsmynike?Redirect=Log&logNo=110089920835
*Happycampus.co.kr
- http://mybox.happycampus.com/hirundo8259/4761920/?agent_type=naver
- http://mybox.happycampus.com/ahn0922/4614215/?agent_type=naver
- http://mybox.happycampus.com/hirundo8259/5390188/?agent_type=naver
- http://report.paran.com/report/view.hcam?no=10799111&tpage=5&menu_key=
REPORT&top_cate=report

키워드

페라리,   Ferrari,   페라리 마케팅,   글로벌경영,   글로벌마케팅,   페라리마케팅,   페라리경영,   페라리분석,   영문마케팅,   영문판