크리스피크림 도넛 마케팅 SWOT,STP,4P전략 영문PPT

소개글

크리스피크림 도넛 마케팅 SWOT,STP,4P전략 영문PPT에 대한 보고서 자료입니다.

목차

1. Introduction
Analysis of KKD
2. STP
3. 4P
4. SWOT
5. Suggestion and Conclusion

본문내용

SWOT for Dunkin-Donuts
Strength
Loyalty consumer High power of brand Status
Reseaonable price
Weakness
Image for low cost strategy Lack of mood of risk due to the absence of direct competitive
company Negative for scarcity due to many stores
Opportunities
Expand scope of consumers Diverse of tasty Distinction of life style Take-out culture
introduced
Threats
Well-Being culture Negative image about Fast-Food Bakery enter into the donut
market

키워드

크리스피크림 도넛,   마케팅,   SWOT,   STP,   4P전략,   크리스피크림 도넛