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Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo i
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"Jaeseok Yoo" Leadership Style
-good at prescribing the roles of his staffs, and giving directions other members are psychologically predisposed toward being instructed in what to do and how to do their performance
-higher level of mutual trust, 2-way communication
-respecting for other members’
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Audition
Weekly Audition, Post Audition
Through recommendation, Global Audition
Training
S.M. Academy
Producing
Visual Producing
Music Producing Introduction of SM Entertainment
History of Korean Pop idols
Girls' Generation
Influenced Japanese Model (Morning Musume)
Segment
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-Zara's positioning is reasonable.
( different price each nation )
But zara's price policy is go to extremes. (100~250%)
Although many asians think high price products is good,
but many people already know the truth(original price).
So zara must adjustment price policy in
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Shoe as nickname.
“It does not matter what you are wearing - if you have a good shoes and good bag, you will look all right.”
- Jimmy Choo 1.Introduction
2.4P
3.Advertisement – Magazine
4.Sex and the City
5.The Devil Wears Prada
6.Celebrity Marketing
7.SWOT
8.Evalu
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W
Weak relationship with others (ex.Microsoft)
Dependency on new product
Lack of name recognition in Korea
Complicated system (focus on existing user)
Short battery time and some explosion case
low accessibility ( only iPod users can enjoy iTunes and App Store )
Limitation of iPod ( do only
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and smell were not good.
More than a half of the people pretty satisfied with the atmosphere and service of the cafe One Tree Hill.
only 36% recognized "Environmental friendly" concept 3C Analysis
Analysis of current situation
Market Research
General Marketing Strategy
Action Program, B
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People will re-visit the site because:
There are diverse information
Most of them are updated daily
Users are able to present reviews 1.About Internet Marketing
2.Introduction of MenuPAn.com
3.Business of MenuPAn.com
4.Scrutinizing the Way of Internet Marketing of MenuPAn.com
5.S
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분석, 고객 관리, 마케팅 측면에서 게임 개발사의 현지화 전략이 필요할 것이다.
2. 레포트를 마치며...
이번 레포트를 하기 위해 자료를 조사하면서 이미 중국 온라인 게임 진출이나 사례분석이 즐비하다는 것에 놀랐고, 중국 내 90%이상을 차
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레포트에서 안동국제탈춤페스티벌의 사례를 통해 분석해보고 지역축제가 국제화되기 위하여 시급히 고려되어야 할 부분에 대해서 언급하였다. 또한 지역축제가 국제화되고 이러한 국제화가 반드시 사회 문화적인 측면 그리고 경제적인 측
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