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그 외 자료는 각주대신 참고 문헌에 명기 第1章 초록
第2章 서
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그 외 자료는 각주대신 참고 문헌에 명기 제1장 초록
제2장 서
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cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels. An international firm accustomed to promoting its productson television will have to alter its approach when entering a less developed market in which relatively few people have tele
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