|
My role involves management of all communication activities including above-the-line and below-the-line campaigns as well as daily liaison with advertising, PR and promotional agencies. I regularly represent Ireland at global Siemens Mobile marketing forums and am responsible for management of budge
|
|
|
BTL
이벤트, 전시, Sponsorship, PPL 등의 활동을 하면서 미디어를 매개로 하지 않은 대면 커뮤니케이션 활동. BTL 이란?
BTL 사례
결론
|
|
|
RULE;담배 마케팅의 법률적 제약
ATL(Above The Line) ; 광고, 매스미디어
- 75% 성인- 60p↓, 25세 미만 X
- 유명인사·스포츠·커리어·인기·성 능력 X
BTL(Below The Line) ; 이벤트, 판촉
- 시연회·샘플 제약
10개비 미만 X, 제품명 직접 노출 X
|
|
|
라인보다는 온라인에서의 소통을 선호하고 덜 부담스러워하고 있다. 더욱이 SNS는 비용과 함께 시간과 공간의 제약을 극복하는 수단이 되어 글로벌 시장에서의 경쟁력을 키우는 마케팅 수단으로 효율적이다. 이는 BTS 등 한류 스타들의 성공을
|
|
|
line)을 사용하지 않고도 “혜자스럽다” 라는 신조어가 탄생해 유행하고 있어 BTL3)(below the line)의 효과를 봤다
6.브랜드 관리
6.브랜드관리
브랜드포지셔닝
브랜딩
브랜드확장
6.1 브랜드 포지셔닝
혜자도시락 시리즈는 gs25의 PB상품들중 가장
|
|
 |
Line
“GOLD LABEL” 1. Situation Analysis
-1 Consumer Analysis
-2 Market Analysis
2. Strategy Plan
-1 Strategy Plan
-2 Strategy outline
-3 Price
3. Product
-1 LANEIGE
-2 HERA
-3 IOPE
4. Marketing Promotion
-1 ATL (Above the line)
-2 BTL (Below the line)
|
|
|
The Design, Fabrication and Measurement of Microstrip Filter and Coupler Circuits", CAP Wireless, Inc., July 2002
[3] E. G. Cristal, Sidney Frankel, "Hairpin-line and hybrid hairpin-line/halfwave parallel-coupled-line filter", IEEE Trans. Microwave Theory Tech, Vol. MTT-20, pp719 -728, November 1972
|
|
|
The 3rd one is harmonizing. ‘Photo drama - gaming like this’ activity helps Juveniles make a plan and decision to control games for themselves, and build up self-control effecting feeling. ‘Image rolling paper' forms a harmony through relation on/off line.
The performance of developed program effect
|
|
|
the ages of 12 and 17) /can join the club.
→12살과 17살 사이에 있는 모든 십대들이/ 그 동아리에 가입할 수 있다
2. The runners (ready to start) /were waiting at the start line.
→출발 할 준비가 된 주자들이 / 기다리고 있다 출발선에서
3. Some music (from other countries
|
|
|
Line with respect to the Concentrations of Paclitaxel at Hyperthermia temperature(42℃) and body temperature(37℃)", The Korea Society of Medical and Biological Engineering, Nov 38, 2008.
2. J. W. Lyu, E. M. Hwang, H. W. Choo, S. M. Choi, H. S. Cho, Y. K. Kim, “Proliferation Characteristics of CRL1888
|
|
 |
Just In Sequence?
It is an approach to manufacturing where components arrive at an assembly line in a specific order at the precise moment they are needed, and not before
Parts must be delivered to the final assembly lines within a specified time frame
Nowadays, suppliers are pushed to send c
|
|
 |
라인에 대한 기획을 했습니다.
Through my education and experience I have developed my analytical, communication and interpersonal skills, my abilities of project and teamwork in culturally diverse environments. I feel that together with the enclosed CV, I can show a history of academic achievements,
|
|
 |
Dear Mr. Park
친애하는 박 선생님께 (인사 담당자)
I am writing to apply for the shipping business job of kss line. I have gotten the recruiting news from OOO internet web site. And I am so pleased to get a chance for the application.
저는 KSS Line의 해운 업무에 지원하기 위하여 이 자
|
|
 |
the travel industry and the press.
d) Prepare promotional visits of you and your staff with meetings and introductions to key travel trade personnel.
e) Organize presentations, receptions, seminars & familiarization tours.
f) Provide an exclusive telephone line, answered in the name of Korea if r
|
|
 |
the same school.
~~~~~~~~~~~~~~~~~~~~~
The reason why I apply for your company is as below.
I heard that working conditions and the potentiality of your company are better than any others.
To be frank with you, I want to have a job whose field is related to my major but I would not take much car
|
|
메뉴펼치기
