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BTL
이벤트, 전시, Sponsorship, PPL 등의 활동을 하면서 미디어를 매개로 하지 않은 대면 커뮤니케이션 활동. BTL 이란?
BTL 사례
결론
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* 면세점스타로 등극한 화장품 后, 3C analysis ; Company
약 10여개의 다양한 화장품 브랜드를 보유하고 있었지만, 급격하게 성장하고 있는 한방 화장품 시장을 주도할 브랜드를 가지고 있지 않았던
LG 생활건강은 새로운 한방 전문 브랜드의 출
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the Line)
4대 매체(TV, 신문, 라디오, 잡지) 및 뉴미디어(인터넷, CATV 등)
② BTL(Below the Line)
이벤트, 전시, 스포츠마케팅, CI, PR, TM, PPL, CRM, PRM 등
③ CTL(Cross-over the Line)
입소문마케팅이나 공익활동, 스탤스마케팅(Stealth Marketing), 커뮤니티 지원, 프
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RULE;담배 마케팅의 법률적 제약
ATL(Above The Line) ; 광고, 매스미디어
- 75% 성인- 60p↓, 25세 미만 X
- 유명인사·스포츠·커리어·인기·성 능력 X
BTL(Below The Line) ; 이벤트, 판촉
- 시연회·샘플 제약
10개비 미만 X, 제품명 직접 노출 X
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BTL(Below The Line)쪽의 광고만 있는 것이 현실이다. 물론 BTL을 이용한 현재의 광고도 훌륭하다. 비타민워터 차량을 이동시키며 판촉을 하는 것 등의 BTL은 상당히 뛰어나다. 게다가 비타민워터의 사용자들도 꾸준히 늘고 있는 시점이다. 하지만 중
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Line
“GOLD LABEL” 1. Situation Analysis
-1 Consumer Analysis
-2 Market Analysis
2. Strategy Plan
-1 Strategy Plan
-2 Strategy outline
-3 Price
3. Product
-1 LANEIGE
-2 HERA
-3 IOPE
4. Marketing Promotion
-1 ATL (Above the line)
-2 BTL (Below the line)
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The Design, Fabrication and Measurement of Microstrip Filter and Coupler Circuits\", CAP Wireless, Inc., July 2002
[3] E. G. Cristal, Sidney Frankel, \"Hairpin-line and hybrid hairpin-line/halfwave parallel-coupled-line filter\", IEEE Trans. Microwave Theory Tech, Vol. MTT-20, pp719 -728, November 1
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The 3rd one is harmonizing. ‘Photo drama - gaming like this’ activity helps Juveniles make a plan and decision to control games for themselves, and build up self-control effecting feeling. ‘Image rolling paper\' forms a harmony through relation on/off line.
The performance of developed program effec
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the ages of 12 and 17) /can join the club.
→12살과 17살 사이에 있는 모든 십대들이/ 그 동아리에 가입할 수 있다
2. The runners (ready to start) /were waiting at the start line.
→출발 할 준비가 된 주자들이 / 기다리고 있다 출발선에서
3. Some music (from other countries
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Line with respect to the Concentrations of Paclitaxel at Hyperthermia temperature(42℃) and body temperature(37℃)\", The Korea Society of Medical and Biological Engineering, Nov 38, 2008.
2. J. W. Lyu, E. M. Hwang, H. W. Choo, S. M. Choi, H. S. Cho, Y. K. Kim, “Proliferation Characteristics of CRL188
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Just In Sequence?
It is an approach to manufacturing where components arrive at an assembly line in a specific order at the precise moment they are needed, and not before
Parts must be delivered to the final assembly lines within a specified time frame
Nowadays, suppliers are pushed to send c
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라인에 대한 기획을 했습니다.
Through my education and experience I have developed my analytical, communication and interpersonal skills, my abilities of project and teamwork in culturally diverse environments. I feel that together with the enclosed CV, I can show a history of academic achievements,
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Dear Mr. Park
친애하는 박 선생님께 (인사 담당자)
I am writing to apply for the shipping business job of kss line. I have gotten the recruiting news from OOO internet web site. And I am so pleased to get a chance for the application.
저는 KSS Line의 해운 업무에 지원하기 위하여 이 자
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the travel industry and the press.
d) Prepare promotional visits of you and your staff with meetings and introductions to key travel trade personnel.
e) Organize presentations, receptions, seminars & familiarization tours.
f) Provide an exclusive telephone line, answered in the name of Korea if r
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the same school.
~~~~~~~~~~~~~~~~~~~~~
The reason why I apply for your company is as below.
I heard that working conditions and the potentiality of your company are better than any others.
To be frank with you, I want to have a job whose field is related to my major but I would not take much car
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