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Analysis
Competitor Analysis
Consumer Analysis
SWOT Analysis
Target
3.Brand Naming Strategy
Competitor Brand name
Brand name spectrum
Positioning map
Brand concept
Key word
Strategy Direction
4. Naming Candidates
5. Consumer Survey
6. Final Recommendation
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Analysis
Competitor Analysis
Consumer Analysis
03. Brand Naming Strategy
Competitor Brand concept
Competitor Brand Name Pattern
Brand name spectrum
Positioning map
Brand concept
Keywords
Strategy Direction
04. Naming Candidates
05. Consumer Survey
06. Final Recommendat
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+ ville(주거공간)
기품 있는 주거공간 HYUNDAI Amco town
01. Background & Definition
02. Analysis
Market Analysis
Corporate Analysis
Competitor Analysis
Consumer Analysis
03. Brand Naming Strategy
04.Naming Candidates
05. Consumer Survey
06. Final Recommendation
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Consumer Trust in Intention Store," Information Technology and Management, Vol. 1(1-2), 1999.
S. M. Furnell and T. Karweni, "Security Implication of Electronic Commerce : A Survey of Consumer and Business," Electronic Networking Application and Policy, Vol. 9(5), 1999.
V. Muiznieks., "The Internet a
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Consumer Opinion Survey, http://www.acnielsen.com/
- Global Window, http://www.globalwindow.org, 2007. 9
- KOTRA http://www.kotra.or.kr/ 2008. 3 I. 서론
1) 연구배경 및 목적
2) 연구방법 및 내용
Ⅱ. 본론
1) 법적 지원
2) 인프라 구축
3) 종합계획(master plan)
4) 전자상거래
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Survey of Consumer and Business," Electronic Networking Application and Policy, Vol. 9(5), 1999.
Furnel, S. M and Karweni, T., "Security Implication of Electronic Commerce : A Survey of Consumer and Business," Electronic Networking Application and Policy, Vol. 9(5), 1999.)
Gefen, D., "E-Commerce : T
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Survey of Electronic Money Developments, the Committee on Payment and Settlement Systems of the central banks of the Group of Ten countries, November 2001, and March, 2004
BIS, Electronic Money: Consumer protection, Law enforcement, Supervisory and Cross border issues, Report on the working party on
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, 2004. 5
"2004 Consumer Email Study", DoubleClick, 2004. 10
http://www.hunet.co.kr
http://www.doubleclick.com
http://www.kinds.or.kr Ⅰ. 서론
Ⅱ. 국내 이메일 활용현황
Ⅲ. 이메일마케팅의 의의 및 특징
Ⅳ. 이메일마케팅 활성화 방안
Ⅴ. 결론
<참고문헌>
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Survey on Awareness and Use for Traditional Foods of Housewives in Kyong-buk Area. J. Eas Asian Soc. Dietary, 10(6), 2000
Jensen, Rolf, 서정환 역, 드림 소사이어티, 한국능률협회, 2000
Seth Godin, 보랏빛 소가 온다, 재인, 2004
Shin AS. A Rsearch of Traditional & Native Local Foods in Busan. Culi
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Survey
Overview.
Rudy Kortbech-Olesen, 2003. The World Organic Agriculture Statistics and Future
Prospects, Market.
Shinji Hashimoto, 2004. Organic Movement in Japan and China, International
Symposium on Organic Agriculture, Uljin/Korea
The United States Department of Agriculture(USDA), 1995. Agr
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