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인터넷 미디어 마케팅 전략
가. 바이럴(viral) 마케팅
나. 웨캐스팅(Webcasting) 활용
다. 디지털스토리텔링
라. 협업 블로거 마케팅 전개
마. 정책고객관리 기법(PCRM : Policy Customer Relationship management)
바. 온라인여론 모니터링 : FIND(Find,
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of Human-Computer Studies, Vol. 40, 1994.
Lee, R. M and Bons, R. W. H., "Soft-Code Trade Procedures for open-EDI," International Journal of Electronic Commerce, Fall, Vol. 1, No. 1, 1996.
Mattew K. O Lee and Efrain Turban, "A Trust Model for Consumer Internet Shopping," International Journal of Elec
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of Occupational and Psychology, 77(3), 281-298.
Ulrich, D., & Jick, T. & Von Glinnow, M. (1993). High impact learning: Building and diffusing learning capability, Organizational Dynamics, Autumn, 52-66.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy resear
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of international marketing strategy. Many researchers have developed a conceptual model that links the international marketing strategy to a firm's global market performance. On the basis of a survey of business units competing in global industries, the authors find support for the broad Global Mar
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Model of Distributor Firm and Manufacturer Firm Working Partnership," Journal of Marketing, 54(January), 42-58.
Bond, B. and E. Keller, J. Block(1996), "ERP Vendor Guider 1995", CIM by Gartner Group, Research, R-345-124.
Davenport, T. H.(1998), "Putting the Enterprise into the Enterprise System,"
H
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Model of Distributor Firm and Manufacturer Firm Working Partnership," Journal of Marketing, 54(January), 42-58.
Bond, B. and E. Keller, J. Block(1996), "ERP Vendor Guider 1995", CIM by Gartner Group, Research, R-345-124.
Davenport, T. H.(1998), "Putting the Enterprise into the Enterprise System,"
H
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of Regulation. New york: Basic Books, Inc.
Wade, Robert. 1990. Governing the Market: Economic Theory and the Role of Government in East Asian Industrilization. Princeton: Princeton University Press. 1. 국가와 시장
2. 결사체 거버넌스 모델
(1) 정치경제와 거버넌스
(2) 결사체 거버넌
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