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인터넷 사업 모형을 설계하는 데에 있어 기존 기업들은 특별한 단점과 장점을 지니고 있다. 인터넷은 많은 기존 생산기업(brick-and-mortar)에게 혁신적인 기술이고 그래서 오히려 기존 사업 수행능력이 장애물이 될 수 있다. 동시에 보완적인 자
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of Interactive Advertising, 2(2), Spring 2002.
Andrew McAfee, "The Napsterization of B2B", Harvard Business Review, pp.18-19. Nov.2000.
David B. Yoffie and Michael A. Cusumano, "Judo Strategy: The Competitive Dynamics of Internet Time", Harvard Business Review. pp. 71-81. Jan. 1999
Kaplan, Steven an
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Model Formulation)
2. 모형의 균형 (Equilibrium)
제 3 장
해의 도출 (Solving the Model)
1. 사용할 해법 도입 (Introduction of Solution Method)
2. 해를 구하는 과정 (The Way of finding Solutions by PEA)
3. 해의 정확성 측정 (Accuracy Test)
제 4 장
시물레이션 결과와 해
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Business Concepts and Patent System Reform", Berkeley Technology Law Journal, 1999 Ⅰ. 비즈니스 모델의 개념 및 유형
1. BM(Business Model)의 개념
2. BM의 유형
3. BM의 구성요소
Ⅱ. 특허의 개념 및 판단 기준
Ⅲ. 비즈니스 모델 특허의 개념, 판단기준 및 외국의
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business model for the Internet business. In this article, we suggest a conceptual model for it.
Key Words : Internet Business Model, Evaluation Method of Shopping Model, Sucess Key factor of Electronic Commerce Ⅰ. 서론
Ⅱ. 인터넷 비즈니스 모델
Ⅲ. 인터넷 쇼핑몰의 평가 모형
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인터넷 미디어 마케팅 전략
가. 바이럴(viral) 마케팅
나. 웨캐스팅(Webcasting) 활용
다. 디지털스토리텔링
라. 협업 블로거 마케팅 전개
마. 정책고객관리 기법(PCRM : Policy Customer Relationship management)
바. 온라인여론 모니터링 : FIND(Find,
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of Human-Computer Studies, Vol. 40, 1994.
Lee, R. M and Bons, R. W. H., "Soft-Code Trade Procedures for open-EDI," International Journal of Electronic Commerce, Fall, Vol. 1, No. 1, 1996.
Mattew K. O Lee and Efrain Turban, "A Trust Model for Consumer Internet Shopping," International Journal of Elec
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of Occupational and Psychology, 77(3), 281-298.
Ulrich, D., & Jick, T. & Von Glinnow, M. (1993). High impact learning: Building and diffusing learning capability, Organizational Dynamics, Autumn, 52-66.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy resear
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of international marketing strategy. Many researchers have developed a conceptual model that links the international marketing strategy to a firm's global market performance. On the basis of a survey of business units competing in global industries, the authors find support for the broad Global Mar
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Model of Distributor Firm and Manufacturer Firm Working Partnership," Journal of Marketing, 54(January), 42-58.
Bond, B. and E. Keller, J. Block(1996), "ERP Vendor Guider 1995", CIM by Gartner Group, Research, R-345-124.
Davenport, T. H.(1998), "Putting the Enterprise into the Enterprise System,"
H
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of one of your successful accomplishments.
(중략)
35. Describe the type of professor that has created the most beneficial learning experience for you.
36. Do you think that your grades are a indication of your academic achievement?
37. What plans do you have for continued study? An advanced
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