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Topic
ELM(Elaboration Likelihood Model) is useful to explain process of persuasion.
So, ELM is used in explain audience’s attitude change caused persuasive message.
Advertisement is a kind of persuasive message.
Adjustment ELM to advertisement
ELM(Elaboration Likelihood Model)
Th
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and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 135-146.
Netflis Korea 넷플릭스 코리아 공식 유튜브 https://www.youtube.com/@NetflixKorea 1. 광고를 한 가지 선택하여 정교화 가능성모델(ELM)을 적용하여 효과를
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Advertising and Promotion: An Integrated Marketing Communications Perspective (11th ed.). McGraw-Hill Education. [목차]
Ⅰ. 서론
Ⅱ. 본론
1. 마케팅 믹스와 4P의 정의 및 설명
1) 제품 (Product)
2) 가격 (Price)
3) 장소 (Place)
4) 촉진 (Promotion)
2. 마케팅 믹스 전
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광고의 실태조사”, 광고연구2
김염제(1983), “한국광고의 미국인에 대한 전용가능성의 실증적 연구”, 연세대학교 경영대학원 박사학위논문
Lautman, M. R, & Percy(1984), Cognitive and affective responses in attribute-based versus end benefit oriented advertising in Consu
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광고 제작과 보급이 가능해졌다.
Ⅱ. 참고자료
광고학 교안, 「광고전략의 수립」, 휴넷, 2015
광고학 교안, 「ATL/BTL광고」, 휴넷, 2015
광고학 교안, 「광고매체 유형 및 특징」, 휴넷, 2015
ATL and BTL Advertising 2012. http://www.slideshare.net/UmanandaM/atl-and-b
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광고크기, 지면선호, 소비자 특성과 신문광고효과간의 상관성에 대한 실증적 탐구」, 『소비자학연구』 2권 2호, 84-91쪽.
외국문헌
Burtt, Harold E.(1938), Psychology of Advertising, Cambridge, MA: Houghton Mifflin Company, The Riverside Press.
Calder, Bobby J. and Brian Sternt
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and Research in Advertising, 1986.
Gupta, P.B., & Lord, K. R., Product placement in movies : The effects of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 1998.
4. 기타
http://www.adic.co.kr 광고정보센터
http://www.kobaco.co.kr 한국방송광고공사
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광고 선진화 방안", 광고연구, 1994
광고정보, 1999
광고연감, 2000
신길수, 광고이야기, 한국경제신문사, 1990.
한상필, "국제광고 연구의 현황과 미래연구를 위한 제언", 광고연구, 1994
Arens, William F. and Courtland L. Bovee, 8Contemporary Advertising , 4th ed., IRWI
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and organizational objectives.” International marketing is the extension of these activities acrossnational boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media,
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and Process, Harcourt Brace : Jovanovich Inc., p.538
L. C. Winters(1986), "The Effect of Brand Advertising on Company Image : Implication for Corporate Advertising". Journal of Advertising Research, 26(2), p.55
Mullinnm Gernard J., Stephen Hardy(1993), and Willian A. Sutton, Sport Marketing, Champai
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and implement strategic marketing plan for business:
- Launched a thriving private practice, building revenue from $0 to over &72K in first three years with minimal overhead.
Create special promotions, write / design print and outdoor advertising, and coordinate all media buying.
♦ Won ove
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광고분야
10)의료. 병원
11)언론사 기자
4-2. 여학생용
1)호텔업 지원자
2)언론 홍보, 마케팅, 호텔, 서비스 직종 분야
3)회계직 지원자 서술식(경리업무)
4)레포트용
5)광고직
6)병원(기획. 홍보직 근무 희망)
7)행정학과 졸업
8)여자대학교
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makes you happy enough.
우리가 외출을 하고 돌아올 때 이 멋있는 개가 우리를 향해 꼬리를 흔들고 있다고 생각하면 행복해 집니다.
AS I wrapping up my presentation, I would like to like to say one more thing.
Although dogs can't say a word to us, I hope we respect and love the ani
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I kindly hope to have and interview sooner or later.
Thanks and best regards.
Yours sincerely.
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ish he is a man who loves kids a lot. I wish he is a man who talks gentle and is a good son to his parents as well as to mine. I wish he is a man who is willing to learn the basic carpentry and help me as I am interested in interior. I wish he is a sincere man who studied hard in schools. Most impor
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