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antage is achieved through management of the set of exchange or relations with which the firm is involved
(4) Organizational structures and information-processing styles are changing to adapt to the new strategies and reflect the concurrent breakdown in boundaries between the firm and the outside wo
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Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informe
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|
|
Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informe
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