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antage is achieved through management of the set of exchange or relations with which the firm is involved
(4) Organizational structures and information-processing styles are changing to adapt to the new strategies and reflect the concurrent breakdown in boundaries between the firm and the outside wo
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Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informe
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Information-intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and Jeffrey F. Rayport(1997), "The New Informe
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company along change of financial environment
1. Development of a new product
2. The Growth power of a market through strategy alliance and M&A
3. The positioning strategy of a life insurance
4. Knowledge management of underwriter
5. A problem supplementation of cyber insurance sales
Ⅵ.
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Environment", In D. Stockols and I. A(Eds.), Handbook of Environmental Psychology. NY: John Wiley & Sons, pp. 245-80
Stabler, M. J. (1990), "The Image of Destination Regions: Theorentical and Empirical Aspects", In B. Coodall and G Ashworth (Eds.) Marketing in the Tourism Industry: The Promotion of
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