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조사목적
휴대전화 사용자에 대한 조사를 통해 LTE 서비스를 활성화 시키고자 함에 있음.
조사계획
조사주제와 조사방법을 구체화, 설문지 작성에 소요되는 시간과 비용을 계획함.
조사주제
기존 핸드폰 사용자들에 대한 만족도 조사
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equal distances on the scale represent equal distances in the characteristic being measured.
Ratio scale: The highest scale. It allows the researcher to identify or classify objects, rank order the objects, and compare intervals or differences. It is also meaningful to compute ratios of scale val
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Marketing Research (Naresh K. Malhotra, Pearson Education International)
② Principle of Marketing (Kotler Armstrong, Prentice Hall)
③ Consumer Behavior (Henry Assael, Houghton Mifflim Company)
④ 현대 심리학의 이해 (김현택, 김교현 외, 학지사)
(2) Web page
① www.lgtelecom.co.kr
② www.skteleco
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which there are no meaningful consequences.
REVIEWING FOR SCHOLARLY JOURNALS IN MARKETING SCHOLARLY RESEARCH ON SUBSTANTIVE ISSUES IN MARKETING
CRAFTING MANUSCRIPTS FOR SCHOLARLY JOURNALS IN MARKETING
THE STATE OF RESEARCH IN MARKETING : SOME PERSONAL OBSERVATIONS
REVIEWING FOR SCHOLARLY JOU
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on and Complaint Reports. Journal of Marketing Research,
Vol.XX(Feb), 21-28.
Bettman, J. R.(1973), Perceived Risk and Its Components: A Model and Empirical Test.
Journal of Marketing Research, Vol.10(May), pp.184-190.
Carr, Nicholas G.(1999), The Economics of Customer Satisfaction. Harvard Busines
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marketing strategy, the GMS that integrates three major perspectives namely, the standardization, configuration-coordination, and integration perspectives of international marketing strategy. Many researchers have developed a conceptual model that links the international marketing strategy to a fir
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Marketing Research, 17(May), pp.173-186.
Campbell, Margaret and Kevin Lane Keller(1997), "The impact of Brand
familiarity on advertising repetition, Advances in Consumer Research, p. 251.
Diamond, Daniel S.(1968), "A qualitative approach to magazine advertisement format selection," Journal of Marke
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마케팅적 의미 5
4. 소비자에 대한 영향 7
III. 인터넷 쇼핑몰의 개념과 유형 8
IV. 인터넷과 고객관계경영 11
1. 고객의 중요성 11
2. 관계마케팅(Relationship Marketing) 12
3. 인터넷과 고객관계경영 (Customer Relationship Management, CRM) 14
V. 결 론 16
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Marketing, Vol. 65, 81-93 2001
[11] David. Aaker , Building Strong Brands, New York: The Free Press, 1996
[12] Jennifer L, Aaker, "Dimensions of Brand Personality", Journal of Marketing Research, Vol 19, August, p347~348, 1997
[13] Keller, L. Kevin, Strategic Brand Management, Upper Saddle River: Pr
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Marketing Res 17(4): 460-469.
Parasuraman AZeithaml VABerry LL (1985). A conceptual model of service quality & Its implications for future research. J Marketing 49(4): 41-50.
Zeithaml VAParasuraman ABerry LL (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service qualit
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To Whom It May Concern,
Working for TNS Research International as a marketing researcher has been an aspiration of mine ever since I began studying sociology. I was particularly attracted to your insurance benefits and your dedication to customer support in order to help their businesses flouris
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Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98 International Experience
Studied in SanDiego State University,SanDiego,USA.
Stayed with American fami
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Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98 International Experience
Studied in SanDiego State University,SanDiego,USA.
Stayed with American fami
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지난 7년간, 휠 & 트랙 굴삭기의 Marketing Specialist로써 Pricing, Configuration build, Market research, Sales support, Inventory control, Promotion 등 국내 영업조직이 수입 장비 판매를 원활히 할 수 있도록 모든 업무를 조율 및 지원하고, 국내에 판매 중이거나, 이미
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fair, SIMA at France
Organized Brand advertisement (local magazines, press interviews etc.,)
Made promotional materials (fair brochure, video clip and gifts)
Sales Activities
Market research and analysis of competitors sales activities -Company
-Division
-Period
-Business
-Career D
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