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dvantage is achieved through management of the set of exchange or relations with which the firm is involved
(4) Organizational structures and information-processing styles are changing to adapt to the new strategies and reflect the concurrent breakdown in boundaries between the firm and the outside
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Rashi Glazer, and D.C. Little, The marketing Information Revolution, 1994 ; 주우진 외 2인 역, [21세기 마케팅 정보혁명], 김영사, 1996.
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Glazer, Rashi(1991), \"Marketing in and Information-intensive Environment: Strategic Implications of Knowledge as an Asset,\" Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and J
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Glazer, Rashi(1991), \"Marketing in and Information-intensive Environment: Strategic Implications of Knowledge as an Asset,\" Journal of Marketing, Vol. 55, Oct, 1-19
Hagel III, John and Arthur Armstrong(1997), Net Gain - Expanding Markets through Virtual Communities, HBS Press
Hagel III, John and J
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