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Create Technology based Service
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Amazon Part I
What is Retailing?
Retailing Marketing Decisions
Case : Wal-Mart & 용산
The Future of Retailing
What is Wholesaling?
Part II
What is E-Commerce?
About d&shop
4P Strategies
Value Proposition of d&shop
Conc
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retailing-what-why-and-how
세븐일레븐, 포켓몬 키링 포함된 토이캔디 출시, 이신영, 연합뉴스, 2022.07.07., https://www.yna.co.kr/view/AKR20220707031200003 목차
1. 서론
2. 본론
(1) 소매상의 유형
(2) 편의점의 마케팅 전략
(3) 편의점의 제품 전략
(4) 편의점
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and Brian S. Klaas(2003), The Outsourcing of Training and Development: Factors Impacting Client Satisfaction, Journal of Management, 29(2)
25. Lee, B.C.Y.(2007), Consumer Attitude toward Virtual Stores and Its Correlates, Journal of Retailing and Consumer Services
26. Lee, Eun-Ju and Jeffrey W Overb
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and Unfavorable Incidents,\" Journal of Marketing, Vol. 54, January, pp. 71-85.
[2] Blodgett, G. Jeffrey, Donna J. Hill, and Stephen S. Tax(1997), \"The Effects of Distributive, Procedural, and Interactional Justice on Post-complaint Behavior,\" Journal of Retailing, Vol. 73, No. 2, pp. 185-210.
[3]
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lkar, Pratibha A., Shepherd, C. David, and Dayle I. Thorpe(2000), \"A Comprehensive Framework for Service Quality : An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study\", Journal of Retailing, 76(2), 139-73
Gotlieb, Jerry B., Dhruv Grewal, and Stephen W. Brown
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and Novak t, P., \"Internet and Web Use in the US\", Communications of the ACM, Vol.39, No.12, 1996.
Katz, M. L. and C. Shapiro, \"Network Externalities, Competition and Compatibility\", The American Economic Review, 75, 1985.
Keh, H. and Shieh, E., “Online Grocery Retailing: Success Factor and Pote
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Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential C
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and G. R. Salancik(1978), The External Control of Organizations : A Resource Dependence Perspective, NY; Harper and Row.
Skinner, S. J., J. B. Gassenheimer and S. W. Kelley(1992), \"Cooperation in Supplier-Dealer Relations\", Journal of Retailing, 68(2), 174-193.
Spekman, R. C.(1988), \"Strategic Su
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and G. R. Salancik(1978), The External Control of Organizations : A Resource Dependence Perspective, NY; Harper and Row.
Skinner, S. J., J. B. Gassenheimer and S. W. Kelley(1992), \"Cooperation in Supplier-Dealer Relations\", Journal of Retailing, 68(2), 174-193.
Spekman, R. C.(1988), \"Strategic Su
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Retailing, vol.60, Fall.
Kotler, Philip al., 「Marketing for Hospitality and Tourism」, Orentice-Hall Inc., New Jersey, 1999(2nd ed.,) 제 Ⅰ 장 서 론
제 1 절 연구의 배경 및 목적
제 2 절 연구의 방법 및 구성
제 Ⅱ 장 외식 프랜차이즈 사업에 관한 이론적 고찰
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