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“Let’s Fly” With Jeju Air
Situation Analysis
［Discussed during the previous session］
［Focus on low budget & practical ideas］
Target Specification
［Destination］
Jeju
High boarding rate (90%)
Further marketing plan not required
Yangyang
Specialty as a tourin
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IMC
Situation Analysis
Situation Analysis
┗━━━━━━━━━━─────────…
（기업분석）
• 목적, 문화, 자원
• 분위기, 강▪약점
（고객분석）
• 고객특성, 욕구
• 흥미, 가치, 열정
（
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Our assignment
To make people come back to pencils
and to boost pencil sales
Situation Analysis
Own investigation
Q. What kind of writing tools do you use most?
400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain pen
Commercialization of a ballpoint pen
Du
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K2 Project
마케팅 커뮤니케이션
Situation Analysis
2M
╋━━━━━━━━━━─────────
【Market】
〔시장크기〕
아웃도어 시장 규모 약 4조 3,700억 원 돌파, 2012년 5조 원 예상
〔성장률〕
현재는 감소하는 추세
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이미 IKEA를 직수입하여 판매하는 인터넷 쇼핑몰과 IKEA에 열광하는 마니아 층도 이미 형성 CONTENTS
1. About IKEA
2. Situation Analysis
3. SWOT Analysis
4. STP Analysis
5. 4P Analysis
6. Advance into the
Korean Market
7. Success or Failure
in Korea
8. Results
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Situation Analysis
-1 Consumer Analysis
-2 Market Analysis
2. Strategy Plan
-1 Strategy Plan
-2 Strategy outline
-3 Price
3. Product
-1 LANEIGE
-2 HERA
-3 IOPE
4. Marketing Promotion
-1 ATL (Above the line)
-2 BTL (Below the line) -이벤트면
-3 BTL (Below
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analysis of the company we start analysis of the construction industry. After the process , we analyze industry's competitiveness , finance, accounting and prospect of Daewoo E&C.
The analysis of industry's competitiveness shows how to manage to this crisis using SWOT analysis.
And the analysis of a
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situation where s/he should use a computer” becomes higher, the usefulness of the DAS service can be more recognized, the result suggests. At the same time, it means that the anxiety itself may give an impression that the DAS service will not be easy to use. Therefore, it is necessary to pro-activel
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analysis of photovoltaic industry and the study of low-priced & high-efficiency photovoltaic cell structure and its manufacturing key process.
And also, this thesis includes the study on conversion efficiency characteristics of CIGS photovoltaic cell, which has been developed recently by KIER(Korea
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analysis, I always keep two sayings in my heart: to be flexible depending on the situation, and always have a backup plan. 1) 본인성격 및 장.단점
2) 외국어 교육 (언제, 어디서, 얼마간 받았는지?)
3) 각종 사회 활동 사항 등 (만약 있다면)
4) 특이경험 및 국제경험 (언
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