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The world is amuck with many products and services that although of high quality and excellent viability they do not get into consumers hands. What makes this phenomenon important is that that the core catalyst to making these products and services successful offerings is marketing! Whether a stra
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The Equipping Pastor, translated by Choi, Ki-sook, (Seoul: Mission World Library)
Robert Clinton, The Making of A Leader, translated by Lee, Soon-jung, (Badani, 1997)
Ron P. Simmons, Thad A. Gaebelein, A Question of Character, translated by Kim, Gyoo-tae, (Easybook, 2000)
Stephen R. Covey, Seven Hab
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A. Doak Barnett, The Making of Foreign Polcy in China: Structure and Process, (Boulder: Westview, 1985)
Alastair I. Johnston, \"China\'s Militarized Interstate Dispute Behavior 1949-1992: A First Cut at the Data,\" in China Quarterly 153 (March 1998)
Avery Goldstein, \"The Diplomatic Face of China\'
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of framing
effects. Journal of communication, 47(3), 26~48
Entman, Robert, M(1991). Framing U.S coverage of international news: contrasts in narrativs of the KAL and Iran Air Incidents.
Journ al of Communication, 41(4) : 6~27
Gitlin, Tod(1980). The Whole world is watching. Mass media
in the makin
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of leadership, Journal of Business and Management
Kevin Morrell (2004), Decision Making and Business Ethics: The Implications of Using Image Theory in Preference to Rational Choice, Journal of Business ethics, 50(3), 239~252
Nelson, K. A. (2004), Consumer Decision making and image theory: Understand
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