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- ICE BREAKE -
1. 서울시민 모두가 동시에 외치면 무슨 말이 될까요?
천만의 말씀!!
2. 고기 먹을 때 마다 따라오는 개는?
이쑤시개
3. 별 중에 가장 슬픈 별은?
이별
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아니기 때문에 떨어지기 쉬운 제품의 신빙성을 높이기 위해 노력했기 때문에 이런 결과가 나온것 이라고 생각하면서 이번 과 제를 마치고자 한다. 1. 선정 대상
2. G마켓의 기본정보
3. 주요항목 분석
4. 웹 사이트에서 체험 / 경험
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This study shows that the three different pictures from Diesel, Benetton and
Sisley, have triggered many different reactions and thus created many feelings, reactions, impressions and associations among the respondents.
This is in line with the aim of these three companies, which is to attract th
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)
-Total Sales of [Amore Pacific] these days
-Sales figures of [Suhl-whoa-soo]
How could Sulwhosoo(雪花秀) Succeed?
1.Successive entry to market
Segmenting
Targeting
Positioning
2.Buzz Marketing
How could Sulwhosoo(雪花秀) Succeed?
MAKETTING MIX : 4P
PRODUCT
PRICE
PLACE
PROMOTI
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Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo i
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마케팅전략분석을 마칠수 있게 되어 기쁩니다.
※ 아이리버 제품들의 시장분석, 경쟁자 분석, BCG모형 대입, SWOT분석
조사후기 및 역할
조원들과 기업선정을 놓고 생활 필수품으로 자리잡은 mp3에 대한 얘기가 나오면서 우리조는 급변하는 환경
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of various customers
Delving into this niche market can be beneficial for Trugen
Hiring two models, each representing his age group
– for example, Lee Min Ho and Park Sang Won – can be a good promotional strategy Intro
Market & SWOT Analysis
STP & Marketing Mix
Compariso
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Price Appealing→Attract the Consumers(niche)
ex)4 years old jisam: 202,000 /6years old:465,000
Intensive Distribution: the target is the laymen
use the 1,386 NH branches
Farmers→NH→Retailer(NH branches)→Customers GINSENG INDUSTRY
THE LARGEST COMPA
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W
Weak relationship with others (ex.Microsoft)
Dependency on new product
Lack of name recognition in Korea
Complicated system (focus on existing user)
Short battery time and some explosion case
low accessibility ( only iPod users can enjoy iTunes and App Store )
Limitation of iPod ( do only
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and smell were not good.
More than a half of the people pretty satisfied with the atmosphere and service of the cafe One Tree Hill.
only 36% recognized "Environmental friendly" concept 3C Analysis
Analysis of current situation
Market Research
General Marketing Strategy
Action Program, B
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