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Why It Pays to Solicit Customer Complaints," Telemarketing, Vol. 7, No. 5,
November 1988.
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Service," Slogan Management Review, S
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Question 1, what is IKEA’s generic strategy in Sweden? According to Harvard Business Schools (1996), IKEA was started in 1951 by Ingvar Kamprad, with the goal to build a company that would sell quality furniture at a low price. Ingvar was even quoted as saying, “Why are beautiful products only made
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