청각적 배경 광고의 암묵 기억 효과(광고효과)

목차

◈ 실험1

◈ 결과 및 논의

◈ 실험2

◈ 결과 및 논의

◈ 종합논의

본문내용

zing interactive processes in reading. Journal of Verbal Learning and Verbal Behavior, 22, 485-508.
Jacoby, L. L., & Dallas, M. (1981). On the relationship between autobiographical memory and perceptual learning. Journal of Experimental Psychology: General, 11, 306-340.
Simons, D. J., & Chabris, C. F. (1999). Gorillas in our midst: sustained inattentional blindness for dynamic events. Perception, 28, 1059-1074.
Most, S. B., Simons, D. J., Scholl, B. J., Jimenez, R., Clifford, E., & Chabris, C. F. (2001). How not to be seen : The contribution of similarity and selective ignoring to sustained inattentional blindness. Psychological Science, 12, 9-17.
Treisman, A. M. (1960). Verbal cues, language, and meaning in selective attention. Quarterly Journal of Experimental Psychology, 12, 242-248.

키워드

광고,   광고효과,   기억효과,   암묵 기억,   외현 기억,   청취 과제