Marketing strategies for effective market segmentation of airlines

소개글

Marketing strategies for effective market segmentation of airlines에 대한 보고서 자료입니다.

목차

1. What is Marketing?
2. Airline Marketing Environment
3. What is Market segmentation?
4. Airline Customer Segmentation
5. Marketing for different type of customer
6. conclusion

본문내용

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society in general.
(American Marketing Association)

키워드

airline,   marketing,   market segment,   market segmentation